Sam Caplan Email & Phone Number

Brand Ambassador Consultants’ CEO Sam Caplan has a long-term track record of successfully helping brands both new and large build out nationally recognized Brand Ambassador programs in the grocery food space.It can take years of blood, sweat, tears and a lot of money to get your brand on the shelves. However, without a proper marketing push in the field to.

Forest Park, Illinois, US

Field manager/supervisor for GT Universe community and inclusion events in support of ACME & Safeway markets in the Mid-Atlantic region

Marina Del Rey, CA, US

Austin, Texas, US

• Supervises Trade Development operations in the East Division, which includes the Mid-Atlantic, Northeast and Southeast Territories
• Oversees Trade Development Managers (direct reports) in the Northeast and Southeast to ensure quality control and optimum performance. Responsibilities with direct reports include, but are not limited to: weekly 1-on-1.
• Tasked with team building which includes the recruitment, interviewing, on-boarding and training of new full-time and part-time talent. Talent recruited via own personal network as well as free and paid job board.
• Also acts as a field sales manager in the Southeastern Pennsylvania area, selling to key retail accounts. Establishes strong working relationships with store and department managers at the retail level for the purpose.
• As a function of field sales, also has direct reports on the sales side in addition to the Trade Dev side. Responsible for integrating new sales reps into the field via route ride training. Also conducts weekly 1-on-1s.
• Responsible for building out a robust retail activation/demo calendar as well as procuring experiential events as well

Austin, Texas, US

- Recruit, Hire and Train full-time Regional Field Marketing Managers in the Southeast, Mid-Atlantic, New York City and the Northeast- Recruit, Hire, and On-Board part-time P.E.P. (Positive Energy Project) Squad Members, Super Coffee's team of branded Brand Ambassadors, for the East Division- Help oversee Experiential Field Marketing Events in the East.

Austin, Texas, US

- Worked with company's Field Marketing Director to help build out a robust, scalable, Brand Ambassador Program branded as the Positive Energy Project (P.E.P.) Squad- Constructed and implemented recruitment, on-boarding and training programs - Trained and activated PEP Squad Members to be able to perform display procurement and installation; merchandising.

US

• Served as Operational Manager of Traveling Event Demonstration (i.e. “Roadshow”) Team that is featured weekly at a Leading Global Wholesaler. Demos are conducted all throughout the Southeastern, Pennsylvania region on.
• Managed a roster of six demonstrators. Sets daily schedule for employees and remains in constant communication with team members via phone, e-mail and text
• Was company’s leading seller in the Southeastern, PA region. Specialized in engaging ALL potential customers and educating them on the taste and health virtues of product. Created sales leads and converted them into.
• Tasked with being in charge of maintaining, setting up, and breaking down Event Pavilion prior, during and after each “Roadshow Event.”
• In charge of overseeing all food preparation in which 6,000-8,000 wholesale club members were served samples of Aidell’s All-Natural Gourmet Sausages and Meatballs with the intent of converting them into new customers
• Entrusted by company to train new hires. Worked with new employees in a live selling environment instructing them on company protocols, proper selling technique, and operational/task efficiency

Santa Monica, CA, US

• Scouted and evaluated combat sports athletes for the purpose of matching and scheduling fighters to compete against each other in professional mixed martial arts bouts that were televised nationally on Spike TV
• Served as a local promoter for Bellator MMA's Philadelphia, Atlantic City, and Bethlehem events. Duties included but were not limited to: Negotiating venue contracts; scaling venue in preparation for public on-sale of.
• Contacted representation for fighters and negotiated contracts and bout agreements to completion on behalf of Bellator MMA, a subsidiary of Viacom Inc.
• Performed human relations tasks by Interacting daily with contracted athletes and their designated agents addressing any questions or concerns in order to ensure strong morale amongst the fighter roster.
• Worked with state athletic commissions to ensure all matchmaking operations and fighters representing the promotion are in compliance with all state rules and regulations.

New York, NY, US

Assisted in the production of EliteXC and Strikeforce mixed martial arts sports telecasts on both SHOWTIME and CBS. Interviewed fighters and trainers and compiled detailed research notes that were distributed to commentators and crew. Additionally, provided expertise on the mixed martial arts industry on a consultant analysis basis and served as an on-site.

San Francisco, CA, US

Was CBSSports.com's first independent hire when it launched its dedicated Mixed Martial Arts section. Attended events and covered the UFC, EliteXC, and ProElite as a reporter who broke numerous stories for the site.

Served as the weekly on-screen NFL and MLB analyst for NBC Universal’s “Fantasy Football Countdown” and “The Pickoff” web casts. “Webisodes” were featured on NBC local news affiliate web sites in major markets such as New York, Philadelphia, Los Angeles, and Chicago.

New York, NY, US

Wrote weekly columns dispensing news, information and insight intended for Fantasy Football, Basketball, and Baseball game players. Also provided personalized advice to users via various interactive forums.