Sam Caplan Email and Phone Number
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After transitioning to sales in 2014 after a 10-year stint in the Mixed Martial Arts industry, I started hawking chicken sausage in grocery stores (and later at Costco) as a simple side hustle to better support my family. My journey eventually led me to a full-time career in CPG and in 2016, I set out to start my own comanpy, Brand Ambassador Consultants in 2016.I started Brand Ambassador Consultants with two primary objectives:First, as someone who started in field marketing as a Brand Ambassador, I wanted to create an organization that I personally would want to work for. Field marketing is a talent-driven business and brands and agencies that treat their BAs as interchangeable parts simply are not able to run a successful program.Second, I only wanted to help build brands that I believed in. As someone who believes that proper sleep, ample exercise, and healthy nutirition can change lives for the better, I in good faith cannot represent any products that use ingredients that can harm our friends and families. As such, I only set out to work with brands in the Better-for-You and Natural Channel categories.As a 10-year field marketing vet in CPG, I've been blessed with both the opportunity to help build and mantain nationally recognized field marketing programs. Additionally, I've been able to build out a national network of some of the industry's most passionate and best-selling BAs!There have been a lot of twist and turns but what started as a part-time consultantcy became a full-time, full-service national field marketing solution in August of 2023.I've been blessed with the opportunity to help support some of the most well-known all-natural brands in the industry. Brands that I am passionate about and am excited to do whatever I can to help grow!From organizing and orchestrating 80+ simultaneous side-by-side demos at Costco in a given day; to managing regular demo programs at natural channel retailers such as Whole Foods and Sprouts that lead to strong category reviews; to campaign-based demo programs with regional retailers, Brand Ambassador Consultants has evolved into a national, full-service solution for emerging natural channel brands that are looking to drive trial.If you are making food, beverages, and supplements the right way and need support in the field, I want to be your fractional field marketing solution!Are you looking to take the first step? Let's meet: https://calendly.com/scaplan8/30min
Brand Ambassador Consultants
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Founding CeoBrand Ambassador Consultants Oct 2017 - PresentBrand Ambassador Consultants’ CEO Sam Caplan has a long-term track record of successfully helping brands both new and large build out nationally recognized Brand Ambassador programs in the grocery food space.It can take years of blood, sweat, tears and a lot of money to get your brand on the shelves. However, without a proper marketing push in the field to educate customers and drive sales, you could be off the shelves within a matter of months.Do not let this happen to you. Let us help tell your story to consumers and become yet another brand that has affiliated with us that has emerged as a success story.Below are just some of the areas where we can lend our expertise and spare you the pain of learning expensive lessons:- RECRUITMENT: Where are you going to get your pool of talent from? How will you screen them? What are the red flags that you should be looking for?- PROCUREMENT: How do you construct a worthwhile interview that will determine whether a candidate is the right fit to represent your brand?- ON-BOARDING: Constructing an on-boarding program that will keep your operations organized and limit the liabilities often associated with working with 1099 independent contractors- DEVELOPMENT: We have written dynamic sales programs for many brands in this industry. In addition to teaching you how your product should be sold in stores, we can teach you how to teach your Brand Ambassador team- BRANDING: We’ll tell you what the look of success in the field is and how you can look like a billion dollar brand on a budget- REPORTING/DATA: We will advise on the top apps and tools needed to get the accurate reporting on the ROI of your Brand Ambassador programReach out today for more information by e-mailing Sam at SCaplan8@gmail.com
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Mid-Atlantic Field Manager (Freelance)Gt Universe Mar 2022 - May 2024Forest Park, Illinois, UsField manager/supervisor for GT Universe community and inclusion events in support of ACME & Safeway markets in the Mid-Atlantic region -
Investor/AdvisorNuskool Snacks Apr 2021 - May 2024Marina Del Rey, Ca, Us -
Trade Development Director, East DivisionKitu Life Inc. Super Coffee Sep 2020 - Feb 2022Austin, Texas, Us• Supervises Trade Development operations in the East Division, which includes the Mid-Atlantic, Northeast and Southeast Territories• Oversees Trade Development Managers (direct reports) in the Northeast and Southeast to ensure quality control and optimum performance. Responsibilities with direct reports include, but are not limited to: weekly 1-on-1 goals, quarterly reviews, and well as assignment of quarterly KPI and OKR goals• Tasked with team building which includes the recruitment, interviewing, on-boarding and training of new full-time and part-time talent. Talent recruited via own personal network as well as free and paid job board postings• Also acts as a field sales manager in the Southeastern Pennsylvania area, selling to key retail accounts. Establishes strong working relationships with store and department managers at the retail level for the purpose of increasing in-store brand exposure via secondary placements and displays• As a function of field sales, also has direct reports on the sales side in addition to the Trade Dev side. Responsible for integrating new sales reps into the field via route ride training. Also conducts weekly 1-on-1s with goal setting, performance-metric oversight, and route planning• Responsible for building out a robust retail activation/demo calendar as well as procuring experiential events as well• Utilizes various available analytic tools (ShelvSpace, Lattice, Slack, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.• Work with Division & Regional Sales Managers to coordinate (and participate) trips (aka “Sales Blitzes”) into their markets to support their Field Sales & Marketing teams.• Provides detailed reports after trips into specific Regions on what’s working, what’s not & how that Region can improve • Creates marketing programs for use in the field, presents new program ideas and efficiencies, and obtains senior leadership buy-in -
East Division Field Marketing ManagerKitu Life Inc. Super Coffee Dec 2019 - Sep 2020Austin, Texas, Us- Recruit, Hire and Train full-time Regional Field Marketing Managers in the Southeast, Mid-Atlantic, New York City and the Northeast- Recruit, Hire, and On-Board part-time P.E.P. (Positive Energy Project) Squad Members, Super Coffee's team of branded Brand Ambassadors, for the East Division- Help oversee Experiential Field Marketing Events in the East Division. Responsibilities include but are not limited to: identification of events that represent strong branding opportunities; negotiation of partner contracts; logistical orchestration of actual events in the field- Work with direct reports on ongoing training and coaching- Conduct weekly one-on-one Field Marketing calls with direct reports
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Director, Pep (Positive Energy Project) SquadKitu Life Inc. Super Coffee Feb 2019 - Dec 2019Austin, Texas, Us- Worked with company's Field Marketing Director to help build out a robust, scalable, Brand Ambassador Program branded as the Positive Energy Project (P.E.P.) Squad- Constructed and implemented recruitment, on-boarding and training programs - Trained and activated PEP Squad Members to be able to perform display procurement and installation; merchandising and account management; as well as promotional sampling events geared towards customer acquisition, product awareness and education- Performed daily oversight tasks of the PEP Squad, including but not limited to: scheduling; payroll queries; - Helped launch and maintained "PEP Squad of the Week Awards," a weekly bonus program in which three members of the PEP Squad were acknowledged and award a cash bonus for their contributions in the field
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Roadshow Event Team Leader/Sales TrainerAidells Sausage Company Oct 2015 - Jan 2017Us• Served as Operational Manager of Traveling Event Demonstration (i.e. “Roadshow”) Team that is featured weekly at a Leading Global Wholesaler. Demos are conducted all throughout the Southeastern, Pennsylvania region on behalf of Aidell’s Sausages, a product of Tyson Foods• Managed a roster of six demonstrators. Sets daily schedule for employees and remains in constant communication with team members via phone, e-mail and text• Was company’s leading seller in the Southeastern, PA region. Specialized in engaging ALL potential customers and educating them on the taste and health virtues of product. Created sales leads and converted them into actual sales by enticing them to try live samples of product• Tasked with being in charge of maintaining, setting up, and breaking down Event Pavilion prior, during and after each “Roadshow Event.”• In charge of overseeing all food preparation in which 6,000-8,000 wholesale club members were served samples of Aidell’s All-Natural Gourmet Sausages and Meatballs with the intent of converting them into new customers• Entrusted by company to train new hires. Worked with new employees in a live selling environment instructing them on company protocols, proper selling technique, and operational/task efficiency• Oversees all regulatory and compliance issues, ensuring that all team members are not only Food Safe-certified but also certified to work at the Leading Global Wholesaler where live event demos are conducted. Supervises to ensure all food-safety regulations are being practiced by team as well as proper cleaning and sanitization methods -
Vice President Of Talent RelationsBellator Mma Dec 2009 - Aug 2014Santa Monica, Ca, Us• Scouted and evaluated combat sports athletes for the purpose of matching and scheduling fighters to compete against each other in professional mixed martial arts bouts that were televised nationally on Spike TV• Served as a local promoter for Bellator MMA's Philadelphia, Atlantic City, and Bethlehem events. Duties included but were not limited to: Negotiating venue contracts; scaling venue in preparation for public on-sale of tickets; organizing and overseeing local consignment program and marketing campaigns; securing approval of all necessary permits• Contacted representation for fighters and negotiated contracts and bout agreements to completion on behalf of Bellator MMA, a subsidiary of Viacom Inc.• Performed human relations tasks by Interacting daily with contracted athletes and their designated agents addressing any questions or concerns in order to ensure strong morale amongst the fighter roster.• Worked with state athletic commissions to ensure all matchmaking operations and fighters representing the promotion are in compliance with all state rules and regulations. -
Research AnalystShowtime Networks Apr 2007 - Jan 2010New York, Ny, UsAssisted in the production of EliteXC and Strikeforce mixed martial arts sports telecasts on both SHOWTIME and CBS. Interviewed fighters and trainers and compiled detailed research notes that were distributed to commentators and crew. Additionally, provided expertise on the mixed martial arts industry on a consultant analysis basis and served as an on-site research assistant. -
Sports ColumnistCbs Interactive Feb 2007 - Feb 2009San Francisco, Ca, UsWas CBSSports.com's first independent hire when it launched its dedicated Mixed Martial Arts section. Attended events and covered the UFC, EliteXC, and ProElite as a reporter who broke numerous stories for the site. -
On-Air TalentNbc Internet Sep 2005 - Oct 2006Served as the weekly on-screen NFL and MLB analyst for NBC Universal’s “Fantasy Football Countdown” and “The Pickoff” web casts. “Webisodes” were featured on NBC local news affiliate web sites in major markets such as New York, Philadelphia, Los Angeles, and Chicago.
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Sports ColumnistAol May 2003 - Feb 2005New York, Ny, UsWrote weekly columns dispensing news, information and insight intended for Fantasy Football, Basketball, and Baseball game players. Also provided personalized advice to users via various interactive forums. -
Chief Interactive OfficerFanball.Com Dec 1998 - Dec 2000
Sam Caplan Skills
Sam Caplan Education Details
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University Of PennsylvaniaPolitical Science
Frequently Asked Questions about Sam Caplan
What company does Sam Caplan work for?
Sam Caplan works for Brand Ambassador Consultants
What is Sam Caplan's role at the current company?
Sam Caplan's current role is YOUR Fractional Field Marketing Solution | Organic + All-Natural Channel | Club Channel Side-by-Side Roadshows & Demos.
What is Sam Caplan's email address?
Sam Caplan's email address is sc****@****ail.com
What is Sam Caplan's direct phone number?
Sam Caplan's direct phone number is +121560*****
What schools did Sam Caplan attend?
Sam Caplan attended University Of Pennsylvania.
What are some of Sam Caplan's interests?
Sam Caplan has interest in Farm, Sports Promoter, Lecio Correa Dornelas, Mansion Fights, Marques Facine, Roberto Godoi, Brian Cimins, Community, David Mitchell, Arts And Entertainment.
What skills is Sam Caplan known for?
Sam Caplan has skills like Sports, Public Relations, Social Media Marketing, Social Media, Athletics, Social Networking, Sponsorship, Sports Marketing, Marketing, Broadcast, Television, Entertainment.
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