Sam Carter Email & Phone Number

Hammersmith, London, Gb

3x ARR growth for 2 years running 🚀 | NPS 80 🥰$1bn spend under measurement 📈3x Momentum leader in G2 awards 🥇Delivering the world's best retailers 10x better marketing measurement in 2 weeks ⏩We've built a SaaS platform that delivers 10x better marketing measurement in 2 weeks for retail ecommerce brands.Our product gives clients confidence to spend their budgets on digital marketing that drives profitable growth, with apples-to-apples comparisons of each channel's performance and a clear picture of where they have headroom to grow.Ridiculously easy to set up, no-code implementation, privacy-safe AI modelling.

Hammersmith, London, Gb

London, England, Gb

Developing early-stage SaaS startups at Europe's leading digital venture builder.

Chicago, Il, Us

Reporting into the President EMEA, responsible for the demand revenue target for the region, driving channel, category and product growth by leveraging sales, marketing and operations functions- Led first the UK and then EMEA’s revenue-focused functions for the Local and Travel verticals: data analytics, inventory management, merchandising, product management and sales operations, reporting weekly to the global CEO, CFO and EMEA CEO- Grew the UK business by identifying incremental revenue opportunities (worth $28m in 2016), including improvements to category and quality mix and development of a National brands partnership strategy- Decision-maker for EMEA local and travel businesses on product, including customer relevance algorithms determining the ranking of deals across all selling channels (web/mobile/email), delivering 5% revenue lift in Q1- Developed a global accountability model, introducing conversion-based KPIs to measure sales, marketing and operations performance

Chicago, Il, Us

Reporting into the VP NER, responsible for all tasks which drive growth and overall market profitability- Led a team of 45 across the strategy, category and revenue management functions- Managed the online merchandising team, contributing to a 16% annual increase in deal conversion- Developed sales strategy to grow the Groupon marketplace, leading to a 62% annual increase in merchants on the platform- Responsible for headcount, improved departmental efficiency 35% through a more data-driven approach

Chicago, Il, Us

Led a team of 25, influencing and driving supply and deal performance across UK categories and regions- Contributed to UK becoming Groupon’s biggest international market and 50% of EMEA’s EBITDA- Developed a merchant risk identification process that led to a 33% reduction in refund rates over 18 months- Designed and implemented an entirely new planning strategy, which accelerated growth by 50% compared to other regions. It was subsequently implemented globally with revenue impact of over $100m

Chicago, Il, Us

Responsibility for sales strategy and revenue targets for NW England and London, Groupon’s 3rd largest city worldwide- Part of the team responsible for North West being the fastest growing region in EMEA in 2011/2012- Developed the Online Learning and Live categories, contributing $32m annual revenue- Trained senior international directors and consulted with them on how to improve their processes. This included managing directors from Brazil, Denmark and Israel.

Overall responsibility for coordination of a project to develop a medical clinic- Project lead on feasibility, strategy and delivery; created and led risk and change management strategies- Coordinated a full branding exercise and website design

London, Gb

London, Greater London, Gb

Russian With International Law, Italian & Croatian

Education record