■ Developed Sports Performance / Originals (two sub brands) retail marketing strategy, annual promotion plan and budget management.■ Oversaw the execution of retail marketing campaign to drive sales growth and achieve optimal ROI.

■ Developed the Sports Performance (sub brand) retail marketing strategy and budget management.■ Led Sports Performance retail marketing team in executing in-store communication campaign and O2O opportunities development.

■ Led the Originals (sub brand) retail marketing strategy and budget management.■ Responsible for Sports Performance in-store communication campaign execution and maintain channel requirement.

■ In charge of Computex Exhibition – Microsoft booth on-site plan and execution.

■ Leader for brand event planning, organizing, and execution. Brand events are PUMA Night Run event (ten thousand people), Go-Kart Racing event, PUMA running club, PUMA fashion show, PUMA Uncovered concert (twenty-five hundred people), and PUMA Social party.

■ In charge of product selecting and merchandising for ten brands, included sales analysis and budget allocation.■ Responsible for managing the stock for fifty branches and making sales report.

■ Assist with entertainment and media public relations build up & maintenance (sponsorship). Online marketing planning and execution.