General Manager of a Hong Kong-based fashion company, overseeing logistics, retail development, and brand management for Brand Street Union and The Common Ground. With a keen focus on innovation and market trends, I drive strategic initiatives to enhance brand presence and operational efficiency in the dynamic fashion industry.

* Manage 3 brands* Set brand strategy, including setting of brand positioning, brand vision and value proposition * Lead strategic product research, design, development and production, pricing, place / channel, proposition and project implementation* Drive sales to achieve and exceed an annual plan based on sales, margin and profit for each market / channel* Formulate the media & communications strategy and monitor all relevant performance and directions* Managing the budget for branding, staff costs and other overheads* Monitor margin, profit or other key performance indicator on a regular basis* Prepare relevant presentations and support materials for any potential buyers* Develop brand positioning, distribution, marketing and pricing strategy for new coming brands* Handle ad-hoc tasks as assigned

* Report to Director/ Factory owner* Overseeing on Garment O.E.M. Business. Setup fast delivery service, specialist team for own factory* Renew/ upgrade factory’s equipment.

*Ensure all cross function partners in line with brand’s direction.*OTB planning, sourcing function, design and development, go-to-market strategies.*RRP setup, pricing strategies of different sales platform, markets.*Vendor management and cost control.*Product innovation, quality control.*Seasonal sales meeting, fashion show.Achievement*Reinforce brand DNA by marketing direction and store interior.*Built up E-commerce business *Developed replenishment business for a better GP control, rolling pattern.*Refine all fits for different region.

• lead a design team with 3 members in Hong Kong, together we developed product collection design and development for Asia market and United Kingdom. • Set up fit blocks for global market together with London design team.• Attended Europe fashion shows, conduct market research and meet fabric vendors for the preparation of seasonal collection development.• Conducted seasonal product training to senior management, retail, marketing and operation teams at the beginning of the season.• Developed standard operating procedures for sampling process in reducing sampling cost.

• Managed end-to-end product development from fabrication selection to delivery.• Defined Asia sourcing strategy for the company.• Costume Development, Purchase• Manage Vendor performance and cost negotiation with vendors, calm settlement between customers and suppliers

• Business development: new customer, production line setup • Prepared and deliver seasonal trend washing, fabrics development to clients.• Sample Room management: to provide a seven to fifteen days sampling• Followed up on sample production• Purchasing and costing • Directly reported to G.M..

focus on for exclusive indigo product. Factories sourcing and planning• Acted as consultant to customers, in providing business development and sourcing projects.• Prepared and deliver seasonal trend presentation to clients.• Followed up on sample, salesmen sample production• Managed in house development for wash solution, Garment Technology, workmanship Technique.• Directly reported to Country Manager.

Product development focus on graphic design and in house training.

Followup with shenzhen sample room making and sourcing. Design in project base