Highly accomplished and visionary leader driving the transformation of Mabaat, a leading tech-enabled hospitality startup, into a powerhouse within the Saudi hospitality industry. With a relentless pursuit of excellence and a commitment to customer satisfaction, I have spearheaded Mabaat's remarkable achievements and milestones, propelling the company towards unprecedented success.

Support my favorite CEO with managing the day to day operations of the largest short term rentals business in Saudi Arabia at the intersection of hospitality and real estate across 5 markets. Lead a seed round that raised $2.4M in start up funding. We are building Saudi’s next unicorn!

Served as a trusted advisor, coach and subject matter expert and the go-to-person for decision-making related to strategic directions and new company initiatives to the President of a ~$700Mn ecommerce home & furniture products company focused on the North American market.

Supported DTC team of a ~$2.5Bn online marketplace retailer of consumer goods focused on the North American market identify growth opportunities and optimize performance across major online marketplaces, warehousing & fulfillment, reporting and technology.

Assisted leadership of an ecommerce & wholesale luxury goods company implement their strategy to build the business from the ground up by recruiting and managing talent, scouting for and negotiating financing opportunities, sales & marketing, managing supply chain and developing online & offline sales channels across US and Canada.

Mandated by a US-based nonprofit, with a mission to train and connect youth to the world of work, to establish start-up presence in UAE as a strategic extension to US and Europe head offices. Provided strategic support to the network across MENA, organized their launch event, assisted with fund raising efforts, proposal writing, and diversity & workforce development. Managed board meetings and board member relationships, led highly visible public affairs relationships and helped increase the network's visibility in the region.

Led the implementation of a mission-critical hyper-growth strategy for a $50M VC-funded online reservation marketplace for restaurants by establishing presence across the Middle East, leading up to the company's $230Mn acquisition in 2015.

Conducted several engagements within Insurance and Financial Services involving PMO of strategic transformation initiatives, organizational restructuring, streamlining work, growth strategy, footprint rationing and market research.

Provided strategic coaching & mentoring for ~80 high potential MBA candidates from Columbia Business School with recruiting efforts targeted at major consulting firms in the US and abroad.

Consulted a New York-based bank on a transformation enablement initiative involving re-pricing of its asset servicing business across Europe, Middle East and Africa. Led key aspects of designing the pricing strategy, performed big data analytics to draw strategic insights and developed advanced tools to model uplift and evaluate overall impact.

Carried out strategic market and financial reviews of several major real estate & hospitality projects in KSA to support the Kingdom's religious tourism ambitions. Designed, staged and developed several studies and white papers in public administration working alongside senior government officials to tackle Emiratisation challenges in the private sector of Abu Dhabi.

Delivered strategic market and financial feasibility studies and business plans, capital structuring and project finance for real estate and hospitality projects worth ~$60Bn in KSA and UAE. Worked along side investors, owners, real state companies, hospitality operators and architectural consultancies.