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Experienced leader in B2B demand generation specializing in the development and execution of strategies designed to bridge the gap between marketing, sales, and account retention. These comprehensive, data-driven solutions not only generate revenue for organizations and their clients, but also serve as a tool to prove ROI on notoriously hard-to-quantify efforts including cold calling, CRM utilization, web development, and marketing content creation.
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Vice President, Sales & MarketingErc Aug 2024 - PresentHighland Heights, Oh, Us -
Director, Business DevelopmentErc Nov 2021 - Aug 2024Highland Heights, Oh, Us -
Director Of Sales DevelopmentVeroot Feb 2020 - Nov 2021Cleveland, Oh, UsIdentifying and penetrating new markets for Compliance Consulting Service and Vendor Management Software through inbound and outbound sales/marketing initiatives.Launching new CTPAT Consulting / CTPAT SaaS company division, with responsibilities including: website design and optimization, sales and marketing communication, digital marketing program implementation and management (SEO / PPC), inbound sales program creation, sales structure and lead assignment process development, sales nurture strategy creation and implementation, and sales development strategy and execution of both outbound prospecting and inbound qualification.Implementing HubSpot across all teams (Sales, Marketing, Account Management, Development).Establishing a new organizational reporting structure and information sharing processes to establish clearer communication and vertical transparency across the company. -
Marketing ManagerConcept Services Oct 2018 - Jan 2020Copley, Ohio, UsBuilt the Concept Marketing Group from the ground up in order to meet objectives including: optimizing paid search advertising, maximizing the impact of technical and content SEO strategies, increasing inbound leads from digital channels, driving qualified job applicants through multifaceted recruiting initiatives, and implementing strategic marketing automation campaigns to support Sales and Account Development.Managed an annual Marketing budget allocated between advertising, technology, partners/vendors, collateral creation, website enhancements, etc.Led a team of Content Specialists, Web Developers, Program Coordinators and Graphic Designers to execute Concept Marketing’s programs and initiatives.Developed a strong working relationship and seamless lead hand-off process between Sales and Marketing with the goal of integrating the teams into one cohesive “Revenue Generation Group” in 2020.Implementing the HubSpot platform as a complete marketing automation, website, CRM, and Sales solution, both internally and for Concept clients.Leveraged platforms including Salesforce, HubSpot, and Google DataStudio to create reports and custom dashboards demonstrating the percentage of closed-won revenue attributed to Marketing in cross-departmentally influenced deals. (ex. Sales from trade show leads, email campaigns, target industry penetration programs, etc.) -
Director Of Marketing & Creative ServicesPerennial Software May 2017 - Oct 2018Increased inbound web leads across Perennial Software brands by 56% through organic/paid keyword management and targeted landing page development. (Q1-Q3 2018 as compared to previous period)Nurtured Sales Qualified Leads (SQLs) through the pipeline by developing and actualizing strategic email and account-based Marketing campaigns.Promoted, organized, and executed four major Perennial Software-hosted events ranging in attendance from 30-420+ guests and generating $260K+ in total registration revenue.Spearheaded Marketing and event logistics for Perennial Software’s full 18-event annual Trade Show rotation as well as attended five major shows in a hybrid Marketing and Sales capacity.
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Creative Marketing SpecialistPerennial Software Oct 2015 - May 2017Completed a full rebrand of Perennial Software, including logo design, brand voice and messaging strategy creation, and optimized website and content development (technical and written).Conceptualized, developed, and designed Marketing materials for Perennial Software’s three distinctly different product lines: SedonaOffice, AlarmBiller, and SedonaOne.Created written and visual content for both print and digital platforms, including advertisement graphics, campaign emails, animated videos, and articles published in SDM Magazine, TMA Dispatch, and Security Dealer and Integrator Magazine.
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Interim Creative Director Co-OpHawken School Sep 2014 - Dec 2014Gates Mills, Oh, UsCreated environmental graphics and signage for Holtrey Hall, a space dedicated to Hawken School’s swimming legacy and its highly decorated coach. The space was revealed to the public at a ribbon cutting ceremony attended by nearly 250 past and present Hawken swimmers.Developed event concepts and branding for the Hawken Party of the Century, a gala celebrating the school’s one hundredth anniversary, attended by more than 2,000 alumni and their families. -
Hgtv Design & Content Creation Co-OpScripps Networks Interactive Jan 2014 - Apr 2014Wrote multiple articles published by “Design Happens: The HGTV Design Blog,” regarding emerging color trends and on-set experiences while shooting for HGTV Magazine.Conceptualized and styled the film set for “Weekday Crafternoons with Marianne Canada,” a popular HGTV web show.Styled and created original art for the photo shoot of HGTV Magazine’s “Mother’s Day Makeover,” published in May, 2014.
Sam Clyde Schroeder Skills
Sam Clyde Schroeder Education Details
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Case Western Reserve UniversityAnd Related Support Services -
University Of CincinnatiComprehensive Design -
Hawken School
Frequently Asked Questions about Sam Clyde Schroeder
What company does Sam Clyde Schroeder work for?
Sam Clyde Schroeder works for Erc
What is Sam Clyde Schroeder's role at the current company?
Sam Clyde Schroeder's current role is Vice President, Sales & Marketing at ERC.
What is Sam Clyde Schroeder's email address?
Sam Clyde Schroeder's email address is sa****@****are.com
What is Sam Clyde Schroeder's direct phone number?
Sam Clyde Schroeder's direct phone number is +144022*****
What schools did Sam Clyde Schroeder attend?
Sam Clyde Schroeder attended Case Western Reserve University, University Of Cincinnati, Hawken School.
What are some of Sam Clyde Schroeder's interests?
Sam Clyde Schroeder has interest in Arts And Culture.
What skills is Sam Clyde Schroeder known for?
Sam Clyde Schroeder has skills like Interior Design, Interior Architecture, Installation Design, Event Design, Rendering, Trend Forecasting, Design Research, Space Planning, Furniture, Sketching, Fine Art, Photoshop.
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