Director, Team Marketing Services
Team Racing Auto Circuit
Team Racing Auto Circuit (TRAC) was a startup motorsports racing league designed to incorporate the best attributes of traditional team sports with the best attributes of auto racing. I served a number of roles and had multiple areas of responsibility including a key role in the development of fully integrated, multi-level sponsorship packages, which included a national television component. I helped oversee all sales and marketing efforts of the league and managed the relationship between TRAC and its exclusive sponsorship sales agency, Raycom Sports. I also coordinated all marketing efforts for the league including the design and production of all league marketing materials, including sales books, Power Point presentations, video presentations and the complete re-design and development of the official league website, traczone.com. During my tenure I was included in many meetings and was the lead presenter to decision makers at companies including Goodyear, BFGoodrich, Moag & Company, Drew Pearson Marketing, and Mattel Hot Wheels Racing. I was also responsible for the development and management of the company internship program.