Sam Colson Email & Phone Number

Aughton, GB

• Governors for Schools finds, places, and supports skilled volunteers as school governors and academy trustees on school and academy boards 🏫𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀, 𝗿𝗲𝗺𝗶𝘁𝘀, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: Developed and launched a LinkedIn newsletter, growing to over 4,100 subscribers in 6 months.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Designed and executed comprehensive content plans, driving engagement across LinkedIn, Facebook, and Twitter through strategic posting and data analysis.
• 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Compiled and presented actionable insights on social media, SEO, and website performance in monthly reports for senior leadership, driving data-informed decision-making.
• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲: Created accessible and inclusive content, redesigned key landing pages/pillar pages, monitored the level of engagement on key strategic pages, and managed the design. Built a page log and longevity.
• 𝗦𝗘𝗢: Executed keyword research (SE Ranking, Google Keyword Planner), backlinking, link building, and sitemap strategies to ensure site-level SEO growth and improve overall visibility within SERPS.

Ormskirk, England, United Kingdom

• Library and Learning Services at Edge Hill University offer a range of inclusive services to support student's work and studies 💬𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻𝘁 𝘃𝗶𝗱𝗲𝗼𝘀: Developed creative videos (Adobe Premier Pro) for Instagram to showcase team campaigns and events, enhancing team visibility and engagement. Ensured content was accessible through the.
• 𝗪𝗲𝗹𝗰𝗼𝗺𝗲𝗱 𝗻𝗲𝘄 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗶𝗯𝗿𝗮𝗿𝘆 𝘁𝗼𝘂𝗿𝘀: Guided friendly, informative tours for new and prospective students to make them feel at home and introduce them to library resources.
• 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝘀𝘂𝗽𝗽𝗼𝗿𝘁: Supported with academic workshops led by the Library and Learning Services team. Answered questions and presented slides to current students around key academic support topics.
• 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗹𝗹𝘀: Connected with students directly at a pop-up stall, promoting upcoming events by the Library and Learning Services team, and encouraging students to sign up to academic support.

Ormskirk, England, United Kingdom

• The Careers team help students develop their employability. Offering opportunities to learn, gain transferable skills, and acquire relevant work experience 💼𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Crafted engaging and eye-catching copy, graphics and video content for social media channels (Instagram and Twitter), utilising current trends to achieve reach of up to 14k views on Instagram.
• 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗰𝗿𝗲𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Followed in-house style guide to design vibrant and engaging content for digital screens around campus to share key services and support to current students.
• 𝗘𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝘄𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗳𝗼𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀: Worked with managers and careers staff to create campaign resources welcoming students back to campus for the new academic year. Designed ideas for branding to promote Extra.

• The mission of Diversify is to promote social inclusion through educational workshops, programmes and awareness sessions in both the education and business sector 🏳️‍🌈𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗮𝗻𝗱 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Facilitated training sessions for businesses across the UK. Shared insights from my lived experience as a neurodivergent, queer, and trans individual to foster understanding.
• 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗮𝘁 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝗣𝗿𝗶𝗱𝗲: Attended and represented Diversify at Manchester Pride. Engaged in word-of-mouth promotion to raise awareness and support for the organisation's mission.
• 𝗦𝗽𝗼𝗸𝗲 𝗼𝗻 𝗽𝗮𝗻𝗲𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: Participated in panel discussions highlighting the importance of incorporating inclusive business practices into work life, advocating for a more equitable and accepting.

Bootle, England, United Kingdom

• Hugh Baird College and University Centre aims to provide a high quality further and higher education provision for students of varying ages 🏫𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀, 𝗿𝗲𝗺𝗶𝘁𝘀, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Crafted engaging and eye-catching copy, graphics (Canva and Adobe Photoshop) and video content (Adobe Premier Pro) for social media channels (Facebook, Twitter, Instagram, and TikTok)..
• 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗮𝘀𝗰𝗼𝘁 𝗶𝗻𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Delivered the implementation of a mascot for TikTok content. Saw a 500% increase in followers across channel in 5 months.
• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Built an e-commerce website for L20 Flowers, utilising key content management systems (Wordpress and WooCommerce). Focused on accessibility through website copy, SEO, following Web Content.
• 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Utilised photography equipment, including drones and DSLR cameras, to capture dynamic content for social media, website (Wordpress), and other marketing channels.
• 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Created impactful video content (Adobe Premier Pro) for college activities and commercial outlets, including L20 Restaurant, to elevate our promotional efforts and reach a wider.

Ormskirk

• Student Recruitment, made up of different teams works together to help prospective students, parents, carers, supporters, teachers, tutors and advisers with impartial information, advice and guidance around higher.
• 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗮𝘁 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁𝘀: Acted as an ambassador for the university at open days, UCAS events, high schools, careers fairs, and partner universities to promote courses and highlight the support.
• 𝗟𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗰𝗮𝗺𝗽𝘂𝘀 𝘁𝗼𝘂𝗿𝘀: Provided bespoke campus tours for prospective students and their families, offering a welcoming experience and highlighting the university’s resources and community.
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Presented engaging workshops for visiting prospective students on essential topics, such as student finance, budgeting, and the university application process, to equip them with.
• 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗮𝗿𝗲𝗲𝗿𝘀 𝗮𝘄𝗮𝗿𝗱: Given an Edge Hill University Careers Award for commitment and impactful work supporting students during the Covid-19 pandemic.

Ormskirk

• During the Covid-19 Pandemic The Facilities Management team worked alongside Student Recruitment to ensure the campus was safe for students attending classes to minimise the risk of spreading the virus 😷𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀.
• 𝗪𝗼𝗿𝗸𝗲𝗱 𝗶𝗻 𝗣𝗼𝘀𝘁 𝗮𝗻𝗱 𝗣𝗿𝗶𝗻𝘁 𝗧𝗲𝗮𝗺 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗲𝗻𝘀𝘂𝗿𝗲 𝘀𝗮𝗳𝗲 𝗽𝗮𝗿𝗰𝗲𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Helped to ensure timely and safe delivery of letters and parcels to students, carefully adhering to safety guidelines from local and national.
• 𝗣𝗿𝗼𝗺𝗼𝘁𝗲𝗱 𝗖𝗼𝘃𝗶𝗱-𝟭𝟵 𝘀𝗮𝗳𝗲𝘁𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗮𝗺𝗼𝗻𝗴 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗳𝗳: Actively upheld Covid-19 protocols by ensuring that students and staff followed Covid guidelines, while providing guidance and support to those with.

Ormskirk

• The Campus Life Team provides student experience provision for students living on and off-campus through the facilitation of events, door-to-door accommodation visits and working to ensure students settle into.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ran dedicated social media channels (Facebook and Instagram) and facilitated Facebook Groups for students living in halls of residence.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗳𝗼𝗿 𝗰𝗮𝗺𝗽𝘂𝘀 𝗲𝘃𝗲𝗻𝘁𝘀: Designed and distributed eye-catching marketing materials promoting on-campus events. Helped to boost student awareness and engagement.
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗲𝘃𝗲𝗻𝘁 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀: Played a key role in event promotion and on-the-ground coordination, including marshalling, to ensure successful event execution.
• 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Photographed campus life and events to create engaging visuals for social media platforms. Enhanced our digital presence and connection with students.
• 𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗠𝗮𝗶𝗹𝗰𝗵𝗶𝗺𝗽): Wrote copy and developed a weekly ‘What’s On’ email to 1000+ on-campus students. Succeeded in highlighting upcoming events, encouraging higher turn-out at campus life activities, and.

Master Of Arts - Ma, Marketing Communications And Branding, Distinction

Whilst completing my masters degree, I held a number of positions within the university: • Student Advisor (Library and Learning Services).

Bsc (Hons) Marketing, With Digital Communications, First Class Honours

Whilst completing my undergraduate degree, I held a number of positions and undertook award programmes within the university: • Course.