Sam Cronin Email & Phone Number

Joining Chill Insurance in early 2019, my role involved planning and coordinating marketing activities to increase opportunity and customer loyalty for each of our 8 products, as well as developing the long-term brand strategy.

Dublin

Continuing within the Paddy Power brand team, I moved on to working across both the Irish and UK market. New responsibilities included:- Creating and instructing TV, radio, print and out-of-home ads.- Planning and implementing through the line media campaigns (CONIFA World Football Cup 2018, Brighton Pride 2018)- Responsible for briefing internal studio team on upcoming product launches/promo campaigns, as well as briefing external agencies on event activations.- Brand contact for sportsbook, retail and acquisition teams across the business.- Brand lead for the building of digital templates and feed ahead of major sporting events (Cheltenham, World Cup, Premier League).- Ideation and production of TV ads and sponsorship idents.

Dublin

Moving to the Paddy Power brand team, I was responsible for media plans and campaigns within the Irish market. Main responsibilities included:- Managing the above the line media plans and relationships with external media agencies.- Briefing and approving of radio and print ads, as well as online sportsbook ads for onsite, social, CRM and affiliate websites.- Overseeing design and ads of a weekly sports supplement, which won Best Collaboration between Agency and Media at the 2017 Media Awards. - Creative lead on various marketing campaigns including Paddy Power's loyalty club, Floyd Mayweather stunt, weekly sports promotions, and acquisition offers.- Reporting on through the line marketing activity of Irish competitors.- Created a media content plan for Euro 2016.

Ireland

Sitting within the Online Marketing Group, I worked as a Conversion Optimisation Executive focusing on the Paddy Power brand and product. My main roles included:Managing the implementation and operations of conversion analytics to drive conversion uplift.Optimising the online conversion funnel for customers from beginning to end through identification of barriers and analysis of user behaviours.Performing A/B, MVT and Retention tests across web and mobile platforms to improve and enhance customer journey through the acquisition funnel.Managing relationships with external development teams; project management, project planning, staff co-ordination.Cross-team liaison for Sportsbook, eGaming, Payments, Acquisition, Italy and other internal stakeholders in order to direct and analyse their own acquisition campaigns and aid the business strategy of each team.

Michael Smurfit Business School

This is an action learning programme which involves working closely with many different companies and compiling detailed reports for them. The MSc in Marketing Practice operates commercially as the Marketing Development Programme, through working on commercial projects for some of Ireland’s top companies within a broad range of industries. Some of the companies I worked with include Oxfam Ireland, 100minds, Dublin Chamber of Commerce, and Data Solutions, among others. Event management, market research, and strategic marketing experiences were all gained from working with these companies, as well as social media experience from managing the company Facebook and Linkedin pages.Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well as course modules in Strategic Marketing, Marketing Research, and Brand Management.

Shanghai City, China

I completed a part- time summer internship with Amelia’s in Shanghai, a local food business. While assisting in many aspects of the business, my primary role was marketing focused. Main roles:- Responsible for putting together an overall business marketing strategy- In charge of all social media sites, incl. WeChat, Weibo, Twitter and Instagram- Put in control of company website and newsletter- Attending business meetings and events- Responsible for the photoshoot of the company products- Trusted with product display arrangement- Assisted in introducing and marketing new food products

Shanghai City, China

Completed a part-time internship with Shanghai Daily Secret, with my primary role being marketing focused.Main roles:- Carrying out market research on how to create more awareness about the business- Researching and contacting foreign study abroad programmes- In charge of running the Foursquare account- Responsible for researching how to improve other social media platforms- Arranging and attending meetings on behalf of the company- Scouting new things to do in the city, and writing up a report on each

Msc In Marketing Practice

Bachelor Of Commerce (Bcom), Chinese Studies

Chinese Language, Mandarin

Spent ten months studying in Shanghai University as part of a language exchange programme, studying the chinese language, culture.

Education record