Digital Marketing Manager
CurrentDeveloped and implemented new digital marketing strategies based on current market trends. • Utilized Google Analytics to track key performance indicators and measure campaign effectiveness. • Analyzed competitors' digital presence to inform strategic decisions regarding pricing and positioning. • Implemented tracking tools such as Google Tag Manager to monitor user behavior on websites. • Planned, analyzed and optimized campaigns across multiple digital marketing channels. • Created engaging content for multiple social media platforms that increased followers by 30%.