Digital Adoption Manager
CurrentIn this leading digital commercial role, I manage the pipeline of digital adoption challenges and solving them progressively, working towards removing any barriers to implementation, and the delivery of new customer journeys. I lead the project working groups in an Agile methodology, driving business growth KPIs by devising solutions to increase registered and active customer volumes; web, mobile app channel and digital service journey usage. Also, I play a vital role in developing and implementing strategies of internal personnel innovation and adoption of our digital banking products suite. Following are highlights of the key achievements that I attained:► Established a culture of innovation and continuous process improvement by executing customer campaigns and promoting online channel experiences, capitalising on digital opportunities.► Shaping cross-functional team collaboration across the Bank (inc Change Delivery, L&D, Ops, Product Owners, Development Scrum teams and Marketing), to find solutions for our customer needs, improve the existing customer experience and drive digitalisation.