Sam Davidson Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Leading Handtool Supplier to NZ Home Improvement, Building Supplies and Industrial channelsA key leadership role driving the company's strategy and Key Account relationships. Have played a pivotal role in moving a privately owned wholesaler to a retail-centric organisation.Solely responsible for business development for the company and Hardware accounts, I have taken charge of all tenders and range reviews with our key accounts, significantly overhauling our product proposition in the process and creating a package that has delivered significant growth over the past 3 years.As part of transforming the company's approach I have overhauled the FULLER brand of tools, engaging agencies to build a portfolio of brand assets and rebranding / repackaging 800+ products. Along side this I partnered with Key Accounts to build full house-branded ranges. This allowed Category-captainship/ partnership relationships to flourish.

Melbourne

National marketing role for leading tapware and shower manufacturer. Focus on marketing driven sales activity, new product vitality and branding initiatives.

*Responsible for team of 9 in Sales & Marketing function

Implemented Australasian marketing plan in New Zealand* Responsible for pricing and range management of full range of IRWIN powertool accessories & handtools plus agency ranges - Channellock, Bonhus Empire and Panasonic Cordless*Designed and implemented IRWIN RACING event in both NZ and Australia*Worked closely with sales team to implement extensive New Product Road and marketing initiatives*Launch of Panasonic Cordless Lithium Powertool range

Mitre 10 is New Zealand's largest DIY retailer.*Buyer for extremely competitive tools category*Dealt with all key suppliers for the category to ensure competitive promotional program for chain*Travelled to China to source competitive ranges*Launched exclusive Powertool range "Worx"

Auckland, Nz

TruTest is a MNC export focused company marketing premium farm management systemsCategory Manager - Wire Fencing*Rebranded "Cyclone" brand inc new logo - implemented into new packaging. Worked closely with Manufacturing functionCategory Manager - Electric Fencing*Rebranded three premium brands - defined postioning and personality and implemented new marketing collateral*Packaging developement for new products*Major own-label range project for customerThe branding focus and initiatives were propopsed by myself to senior management as I saw this as a key weakness in the business.

European Category Manager for Consumer Powertool Accessories*Part of major European rebrand of powertool accessory range - Piranha*Assisted local markets implement the role out of this major strategic initiative*New Product Project Management - full ownership of projects implemented across Europe - Full Staple Gun and accesory range; Drill bit kit and merchandiser

Auckland, Nz

*Launched DeWalt Accessory range nationally*Designed DeWalt accessories van and used to sell in range into stores nationwide*Managed and priced full range of consumer and professioanl grade accessories*CoOrdinated all marketing activities

*Full repsonsibility for territory sales and demand creation utilsing DeWalt Van program

Bachelor Of Commerce, Marketing Major

Education record