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Filming Piers Morgan at #CannesLions to create his deep-fake avatar was not on this year's bingo card... but that's the nature of content and media production in 2024.I started my career at the legendary Phnom Penh Post in Cambodia before moving into magazines and world news at France 24 in Paris. Finding a niche for my journalism skills in the world of brands, I pivoted to content direction and strategy for top European companies, becoming Danone's first global head of content in 2016. With a Master's in Innovation and Entrepreneurship from HEC under my belt, in 2018 I founded Samedi Media, a creative content & production studio for top European businesses & brands. Pernod Ricard became my anchor client, with YouTube and Instagram among my end-clients. Finding spare time in 2024 I co-founded Avant, a drinks industry production agency focused on prestige bars and brands around the world. If you need bar recommendations, I'm also the guy behind @Great_Place_To, an Instagram page featuring insider tips on the best places to drink cocktails, wine and coffee in your city, as curated by local experts.I'm not going to lie, it's been a fun couple of years...If you're a brand or business seeking to elevate your content and create stories that cut through, let's work together.
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Editor In ChiefPernod RicardParis, Fr
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Founder, Content DirectorSamedi Media Nov 2010 - PresentParis, Ile-De-France, FranceSamedi Media is a media and content company founded with one simple goal: to produce content even you would watch or read on a Saturday.We work with major European B2B, B2C, and entrepreneur brands to add a little zest for life to the way you communicate. Founded by an Australia journalist in Paris, we pride ourselves on an easy-going approach that's no nonsense when it comes to delivering quality concepts.Our wider network includes experts in videography, motion design, journalism and, basically, anyone you could possibly need. -
Editor In ChiefPernod Ricard Nov 2021 - PresentParis, Île-De-France, France
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Web And Digital Video JournalistFrance 24 Feb 2011 - Feb 2022ParisFrance24 is France's flagship non-stop news service outside of its national borders. For 2.5 years, as an Internet desk journalist and liveblogger in its Paris studios, I wrote articles and managed web content for its English desk. -
Journalist / French News CommentatorIndependent Jan 2004 - Dec 2020Paris Area, France + GlobalSince graduating from my Bachelor Arts (Journalism) degree at the Royal Melbourne Institute of Technology (RMIT) in 2003, I have worked as an independent print, online and radio journalist. Today based in Paris, I have appeared as a journalist and/or commentator on BBC World, ABC (Australia), the Huffington Post (US), Dagens Nyheter (Sweden), News ltd mastheads (Australia), 3AW and other commercial radio in Australia.My work has been published in:- Elle Asia- Jamie Magazine- The French Paper - New Matilda- Australian Broadcasting Corporation (Radio Australia)- Warrandyte Diary - Phnom Penh Post
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Head Of Content And Media Partnerships (France/Belgium/Spain)The Local Oct 2018 - Nov 2019Paris Area, FranceBuilding brand, content and commercial partnerships for The Local, Europe's leading online news source for English-speaking ex-pats. I develop and bring to life creative content concepts, in partnership with leading European educational institutions, tourism, technology, property and local government players. -
Global Head Of ContentDanone Aug 2016 - Jan 2018Paris Area, FranceResponsible for all written content for the company's strategy, associate-related and corporate communications on a wide range of business related topics, including on and off line media (letters, social media, website, general news).- Run weekly editorial conferences and hone angles and formats.- Monitor data and adapt content, formats and distribution strategies accordingly. - Manage content and other communication agencies to deliver products on time and to standard.- Produce the annual report from A to Z with partners, in line with budget demands. -
Editor-In-Chief (Global Content)Take Part Media May 2014 - Aug 2016Paris Area, France- Realise and manage brand publishing platforms for top-40 European clients including AXA, Capgemini, Renault, BNP Paribas.- Assemble and manage international teams of specialist journalists, graphic designers and film-makers to produce and curate daily content including Twitter posts, video and news.- Produce international corporate films, including for Bayern Munich FC.- Develop new business partnerships and content operations with French and European media players including LinkedIn, BBC, Financial Times, Le Monde and Les Echos.- Analyse and report on data for clients to improve results and propose new content.As editor-in-chief of a branded content portal for AXA Insurance on the BBC.com, I achieved 2 million site visits in 6 months, and 4 million social media interactions. -
Social Media & Content StrategistInternational Chamber Of Commerce 2012 - Apr 2015ParisThe International Chamber of Commerce, based in Paris, provides a forum and advocates on behalf of businesses and other organisations with regard to global economic, environmental and other issues of concern to its members.Its 12 areas of activity span Banking and Digital Economy to Competition, Energy and the Environment. For these ICC departments I conceive social media strategies that promote their policies, thought leadership, white papers and positions. Using everything from infographics to Google Hangouts on Air, I help them express complex ideas in ways that resonate with social audiences. - Use social media to complement ICC's internal and external marketing and communications, including to improve site traffic and social engagement with media and stakeholders.- Develop tools and social media training to make staff comfortable and confident with social environments, and employ metrics to quantify value. -
Senior Editorial Project ManagerWordappeal Aug 2008 - Mar 2011Paris Area, FranceWordAppeal is a leading online communications agency in Paris that works with many of France's Top40 (CAC40) companies. As an editorial project manager, my activities included to:- Manage online communications projects (including content production, delivery and budget) for Top-40 French companies including Air France and Societe Generale.- Coordinate freelance writers and graphic designers, and edit content. Achievements: In 2010, the Benchmark Group ranked my clients Accor and Lafarge in the top two positions among Top-40 French companies using social media. -
Managing Editor, Athletes' Village NewspaperDagoc Aug 2006 - Jan 2007Doha, QatarThe Asian Games are the second-largest multi-sport event in the world, behind only the Olympic Games. In 2006, Doha hosted the Games, for which I worked full time as the managing editor of its bilingual (Arabic-English) Athletes' Village newspaper, called Running Sands. As part of the role I:- Assumed editorial responsibility for the newspaper during its 32-day duration, making editorial and pictorial decisions, checking for style, tone and cultural sensitivities, and coordinating content gathering. - Liaised with Games heads to source content and facilitate approvals. - Negotiated with sub-contractors on production and distribution issues.-Managed a team of 32 staff, including sub-contractors and volunteers from 15 nationalities, resolving staff issues and conflicts, and managing rosters.-Oversaw the project establishing the Village Information Centre. -Led training seminars for 16 volunteers and managed their involvement in the newspaper and Village Information Centre.
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Journalist, Media OfficerVictoria Police Aug 2004 - Aug 2006Victoria, AustraliaWith 13,000 members, the Victoria Police is one of Australia's largest police organisations. Based within the Media and Communications Department, I produced internal and external publications, notably the flagship publication Police Life and the internal bulletin The Gazette. As part of my position I also:- Advised internal clients on corporate communications strategies. - Acted as a media liaison officer during the 2006 Commonwealth Games, facilitating media information requests and advising police on media risk minimisation strategies. - Assisted with proactive media campaigns. -Oversaw and managed Internet content, drafted protocols and trained staff in its usage. Key achievements:-Created and inaugurated an exchange program between our department and our counterparts in the Swedish National Police Board (RPS) and the NYPD to research best practice in internal and online communications and media relations within police departments. The exchange program is ongoing.-Managed a relaunched Internet website and trained staff in content production.
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ReporterPhnom Penh Post Jan 2004 - Mar 2004Writing news, features, briefs for this independent English-language news source in Cambodia.Training Khmer staff in English and journalism
Sam Davies Skills
Sam Davies Education Details
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Advertising -
Politics -
Eltham CollegeVictorian Certificate Of Education -
Warrandyte Primary SchoolTimes Tables, Spelling, School Band (Saxophone)
Frequently Asked Questions about Sam Davies
What company does Sam Davies work for?
Sam Davies works for Pernod Ricard
What is Sam Davies's role at the current company?
Sam Davies's current role is Editor In Chief.
What is Sam Davies's email address?
Sam Davies's email address is sa****@****ail.com
What is Sam Davies's direct phone number?
Sam Davies's direct phone number is +4474158*****
What schools did Sam Davies attend?
Sam Davies attended Award School, Hec Paris, Rmit University, Eltham College, Warrandyte Primary School.
What skills is Sam Davies known for?
Sam Davies has skills like Corporate Communications, Journalism, Social Media, Media Relations, Copywriting, Blogging, Editing, Editorial, Digital Marketing, Content Management, Online Content, Magazines.
Who are Sam Davies's colleagues?
Sam Davies's colleagues are Özgür A., Claire Bérenger (Mahieu), Prasad Dhage, William (Xiangwei) W., Arvind Sharma, David Rodriguez, Christian Cuellar.
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