Sam De Smet Email & Phone Number

Ghent, Be

Ghent Metropolitan Area

Advise and support businesses in improving their e-commerce strategies and digital marketing campaigns. Responsible for developing creative concepts, optimizing online sales channels, and managing digital projects to enhance online presence and drive sales growth.

Antwerp Area, Belgium

In my role, I led digital projects for prestigious fashion and lifestyle brands, including Peter Pilotto, Scapa, Xandres, Sarah Pacini, Tribù, Terre Bleue, among others. My responsibilities combined art direction, project management, and building strong client relationships to enhance their online presence and drive growth.Key Responsibilities:- Art Direction: I guided the visual strategy for digital content, ensuring it aligned with each brand's identity and standards. This involved overseeing website designs and online marketing materials that appealed to target audiences.- Project Management: I managed the execution of digital projects from inception to completion, coordinating with teams to ensure timely delivery within budget. My focus was on optimizing processes for greater efficiency.- Client Relations: I maintained direct communication with clients, understanding their needs and expectations to deliver personalized solutions. This fostered trust and long-term partnerships.Achievements:- Developed and launched digital flagship stores that significantly increased brand visibility and online sales.- Improved operational workflows, leading to more efficient project execution and cost reductions.- Expanded client portfolio through strategic engagement and exceptional service, contributing to business growth.This role demanded a blend of creative vision, meticulous planning, and effective communication, enabling the success and expansion of the brands I worked with.

Antwerp Area, Belgium

In my role at the fashion house of Dirk Bikkembergs, a prominent member of the Antwerp Six, I had the unique privilege of leading the launch and evolution of the brand’s online flagship store, directly collaborating with Dirk Bikkembergs. This position allowed me to merge art direction with project management, bringing the designer's vision to life in the digital realm and connecting with a global audience.Art Direction: Crafted a visual strategy that was true to the brand’s identity, orchestrating efforts with teams and external agencies to realize this vision. Worked closely with the designer, ensuring that the online presence authentically reflected his creative vision and brand ethos.Project Management: Led the project from concept to launch, coordinating meticulously to meet deadlines and uphold design and functional excellence.Site Architecture: Strategically planned the site’s layout, prioritizing aesthetic appeal alongside an intuitive shopping experience for customers.This role demanded a nuanced understanding of both fashion and digital commerce, significantly enhancing Dirk Bikkembergs’ engagement with its online audience.

Italy

As a Graphic Designer at Dirk Bikkembergs, I was entrusted with crafting the visual identity for this distinguished fashion label, known for its innovative presence within the Antwerp Six. A significant aspect of my role was the direct engagement with Dirk Bikkembergs himself, ensuring that each design element—whether online or offline—faithfully represented his visionary approach to fashion.Responsibilities:- Visual Strategy: Developed and implemented the visual strategy for Dirk Bikkembergs, harmonizing the brand's aesthetic across various mediums.Collaboration with Dirk: Worked closely with the esteemed designer, translating his unique fashion concepts into tangible branding materials that resonated with our audience.Aesthetic consistency across Platforms: Ensured cohesive branding across digital channels, including the website, reinforcing the brand's identity and enhancing user experience.This role was a blend of creative design and strategic brand alignment, allowing me to contribute significantly to the brand's visual narrative and market positioning.