Develop and Implement Marketing Strategy:Create and execute comprehensive marketing plans aligned with business objectives.Conduct market research and identify target audiences.Develop and implement content strategies for various channels (website, social media, email, etc.).Oversee website management, including content updates, SEO, and PPC campaigns.Manage marketing automation tools (Outreach, ZoomInfo, SalesForce, HubSpot, 6sense, GovSpend).Lead Sales and Marketing Teams:Manage and supervise a team of inside sales representatives and marketing professionals.Set and track sales targets and quotas.Develop and execute lead generation and qualification campaigns.Hire, train, and mentor sales and marketing staff.Manage Marketing Operations:Monitor costs and budgets.Manage agency providers, consultants, freelancers, and other suppliers.Supervise marketing team, including workloads, schedules, and deadlines.Develop marketing staff through training and mentorship.Client and Partner Relations:Build and maintain relationships with key customers and partners.Negotiate and close deals.Represent the company at trade shows and conferences.Data Analysis and Reporting:Analyze sales data and trends.Forecast sales and develop annual budgets.Track and measure the success of marketing campaigns.Provide regular reports to the VP of Marketing.Additional Considerations:Cross-Functional Collaboration: Work closely with sales, product, and other departments to ensure alignment and achieve business goals.Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies.Continuous Improvement: Evaluate marketing performance and make adjustments as needed to optimize results.

Lead the online marketing team to establish and reach marketing objectivesOversee paid search, search engine optimization, social marketing, email marketing, and mobile advertising for the companyEvaluate, assess, and make recommendations for improvements based on analytics reporting, KPI, and conversion metricsReduced marketing spend by 15% while maintaining website traffic and conversions

Lead the online marketing team to establish and reach marketing objectivesOversee paid search, search engine optimization, social marketing, email marketing, and mobile advertising for the companyEvaluate, assess, and make recommendations for improvements based on analytics reporting, KPI, and conversion metricsReduced marketing spend by 15% while maintaining website traffic and conversions

Establish and reach marketing objectivesOversee paid search, search engine optimization, social marketing, email marketing, and mobile advertising for the companyEvaluate, assess, and make recommendations for improvements based on analytics reporting, KPI, and conversion metricsReduced marketing spend by 15% while maintaining website traffic and conversions

Manage Google AdWords accounts for three national websitesSend out 20,000 lead generation emails dailyPost Ads on social sites to generate leads for clientsMaintain and expand lead counts for current clientsResponsible for $65,000 in ad spend every 30 daysCreate and publish content on company blogsMaintain company social media pagesMaintain YouTube channelsGoogle AdWords Certified

Manage Google AdWords Accounts for two national websitesSend out 20,000 lead generation emails across the country to gain future clientsPost Ads on social sites to generate leads for clientsMaintain lead counts for current clientsResponsible for $35,000 in marketing every 30 daysCreate and publish content on company blogs

Telemarketing, customer service, appointment setting.Called real estate professionals to discuss our advertising service.