Program Manager
CurrentEstablished national marketing program to support growth by introducing Whataburger to new and emerging markets and support the increase of same store sales in existing markets.• Developed business processes to execute marketing events across WB footprint utilizing cross functional teams to drive sales and brand recognition • Built project execution tools to cross functionally execute using Teams, Workfront, and MS office suite• Established business improvement processes and implementation of IT tools and process improvement projects including to support the greater marketing team in RTB and project work• Partnered with national charities to strategically build a program schedule to maximize earned media with social and PR initiatives• Managed the build of a food truck and established operational systems to utilize it in a national marketing campaign focusing mainly on new and emerging markets to drive brand awareness