Sam French Email & Phone Number

Gold Coast, Qld, Au

Australia

- Manage and optimise all paid media activity focused on customer acquisition. - Develop appealing visual creative utilising direct response techniques. - Assist in analytics projects when required. - Manage relationships with internal and external, national and international stakeholders (internal staff, media partners, agencies and technology partners).Technology and Channels: - Google Ads- Facebook Ads- Twitter Ads- Dianomi Ads- Bing Ads- Quora - Taboola- Yahoo Ads- Segment- WordPress - Google Tag Manager- Google Analytics 360- Funnel.io- Google Data Studio- Tableau - Trello- Google Optimize

Gold Coast, Queensland, Australia

- Managed all paid digital media activity which focused on increasing visitation from domestic and international markets (budgets exceeding $1m+ yearly). - Implemented, developed and improved all web analytics platforms/tools for accurate reporting of activity, better inform marketing decisions and report on relevant regional council KPI's. - Ensure that GDPR and relevant data privacy compliance was maintained. - Assisted in SEO development and content management. - Worked with internal and external stakeholders to improve their digital literacy to make more concise decisions (internal staff, c suite, board, members and relevant industry partners and events). - Managed agency relationships that related to digital activity (web development, SEO, analytics, digital platforms and publishers). - Lead Destination Gold Coasts web personalisation strategy to improve user experience. - Developed a digital transformation strategy, in addition to leading the tender process for experience focused web platform that would allow Destination Gold Coast to consolidate technology and improve capabilities.- Rolled out Destination Gold Coasts AR destination experience across key youth market audiences domestically and internationally. Technology: - Wordpress- Sitecore- DNN- Everi- Google Analytics- Google Tag Manager- Google Ads- Facebook Ads- Snapchat Ads- LinkedIn Ads

- Manage & optimise all paid social media and search campaigns (Facebook, Instagram, Adwords & Bing). - Manage multiple external suppliers for seamless day to day marketing operation. - Report on marketing channels to identify growth opportunities (Data Studio, Google Analytics).- Work closely with content creation & design teams to create new and exciting media. - Research the industry at hand to allow for seamless agility within the marketing strategy & team.- Develop digital strategies to meet business goals & budgets. - Project manage the development and implementation of marketing systems.- Assist with continuous conversion rate optimisation (CRO).- Manage website content when required (Drupal).

- Manage & optimise all paid social media and search campaigns (Facebook, Instagram, Adwords & Bing). - Manage multiple external suppliers for seamless day to day marketing operation. - Report on marketing channels to identify growth opportunities (Data Studio, Google Analytics).- Work closely with content creation & design teams to create new and exciting media. - Research the industry at hand to allow for seamless agility within the marketing strategy & team.- Develop digital strategies to meet business goals & budgets. - Project manage the development and implementation of marketing systems.- Assist with continuous conversion rate optimisation (CRO).- Manage website content when required (Drupal).

Brisbane, Australia

* Build, Manage and optimise SponsoredLinx's clients Google Adwords/Facebook campaigns* Manage day to day client relationships and achieve KPI's* Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimisation for clients* Recommend breakthrough ideas that leads to business development* Analyse clients websites and business situations * Measure and report on the effectiveness of online advertising efforts and identify areas of improvements for clients* Client retention & relationship management * Reviews of industry trends and make suitable recommendations to clients based on competitive activities* Help customers attain more sutures and recommend company's portfolio of products and services where possible* Operate as the lead point of contact for all account matters specific to my customers

* Time Management * Staff Management and Coaching (15-20 staff)* Customer Relationship Building * Manual Handling* Electric Handling Equipment Certified * Food Safety Compliance * OHS Representative * Merchandising * Warehousing

Certificate, Google It Support Professional Certificate

Diploma, Business Management