Sam Dipple Email & Phone Number

Cambridge, England, United Kingdom

As part of the senior management team at Genie Shopping, leading the paid media function in growing the reach and effectiveness of performance shopping channels, and building a systematic approach to campaign management.

Cambridge, England, United Kingdom

Developing products, tools and services to allow Genie Shopping to make positive changes that will affect performance or efficiency across the board systematically and algorithmically, focusing on onboarding, feed optimisation and shopping ads management.

Cambridge, England, United Kingdom

- Responsible for making positive changes that will affect performance or efficiency across the board both on internal tools and Google tools. - Always thinking about systematic or algorithmic solutions to problems which will benefit, for example, a large number of clients for a lasting period of time. - Rolling out solutions in an Agile manner, keeping up to date on developments in shopping and feed tech.

Cambridge, United Kingdom

Responsible for the day to day management of performance on ~700 clients as well as the onboarding process. Managing a team of 6 and allocating resource where required.

Cambridge, United Kingdom

Cambridge, United Kingdom

Product owner of the Genie Shopping Network, a collection of comparison shopping websites. Working on both daily operations and product development projects.

Cambridge

Cambridge, United Kingdom

A few responsibilities of the role are:1. Creating PPC campaigns to run on the Google and Microsoft (Bing) networks.2. Researching short and long-tail keywords to help optimise campaigns.3. Auditing and adjusting campaigns for maximum performance. 4. Writing engaging and well-structured search network text ads.5. Creating and optimising landing pages.6. Preparing marketing and performance reports as required.

Cambridgeshire

Consultancy Services including sales and margin management, new brand development and implementation, process manual development, strategic planning, new product development and implementation, design and planning of foodservice operations, customer service training. Partnership with Athol Dipple (my father). www.foodserviceconsultancy.co.uk.Work to date includes;• Currently developing new food products for Roadchef Motorway Services for use in their various outlets.• Part of a Gothic Consultancy project team, working for a major international coffee brand, looking to outsource roasting of coffee beans to smaller roasters across Europe. Also helping develop the new Strongpotz cafetiere brand with Gothic Consultancy.• Working as part of a multi-skilled project team on the sales and marketing collateral/strategy for a flexible, mobile foodservice counter range, called VTO Proteus, for a major UK foodservice fabricator.• Project-managed opening of various restaurant concepts from shell state building. Involved in all aspects of the build up to opening the businesses and now involved in consulting on the running of them. • Produced Operations and Training Manual for various fish and chip businesses. Petrou Brothers finished Runner-Up in the 2013 Seafish Staff Training and Development Award using our manual in their business.• Quick service restaurant development - Worked alongside The Litmus Partnership and Acquire Services as a Brand Consultant developing a new quick-service Chicken franchise concept, Chicken Shack, which ran as a trial on a Roadchef Northampton MSA. Involved in every aspect of the development of the brand from the beginning. • The Boundary & The River Restaurant – Ongoing profitability and margin analysis of the multi-award winning Fish & Chip shop and accompanying seafood restaurant in Market Deeping.

Developed and operated family run on line toy business (www.wildandwoolly.co.uk), including transition from high street location to website only. This included the design and management of two new websites, along with marketing and analysis of the business/website performance.

Bachelor Of Arts (B.A.), Business Management, Finance And Accounting With Associated Information Technology

Education record