Sitting within one of abrdn's centres of excellence, this role works as an integral part of the digital marketing function to develop and deliver innovative and forward looking digital solutions for the Investments vector as well as the development and delivery of the function's digital marketing strategy.

I lead the delivery of Energy Saving Trust's digital marketing strategy within a newly formed Content & Digital team, working to address the climate emergency. * Management of multiple digital agencies, including negotiating contracts, SLAs and budgets. * Responsibility of managing the digital marketing tech stack within Marketing ensuring fit for purpose, functionality utilised and developments pushed to wider team of 20+* Management of two digital executives* Budget management of approx £230k

Energy Saving Trust's dedicated Scottish Digital Marketing Executive, providing consultation and focus on Scottish customer acquisition, engagement and retention through tactical digital marketing and strategy.

Sitting within the Brand Account Management team, I focused on brand and digital campaign planning and delivery for a varied client portfolio (Dow, Rotherham Council, University of Edinburgh and Johnston Carmichael).* Extensive digital campaign planning which included A/B testing, split testing and copy rotations * Digital campaign delivery covering online advertising, social media, video, outdoor advertising and HTML email templates* Close working relationships with other 3rd party agencies to support campaign plans* Budgetary owner of online digital advertising campaigns of up to £400,000 media spend* Daily verbal briefings and liaison with key stakeholders – internal and external eg. web developer, designers, copywriters, planners etc* Campaign messaging development and writing for digital* MI tracking with campaign wrap up on all campaigns* Dedicated point of contact / escalation for any client queries, requests or consultancy

This role also saw management of our digital agencies as well as responsibilities of our in-house agency for the Marketing function. A challenging role, primarily focused on managing and executing KPI driven digital strategies along with daily consultative work.* Day-to-day digital consultancy for activities such as SEO, content marketing, email, social media, and video/animation production* Scope planning and briefing in work to appointed digital agencies as and when required* Lead project manager on digital campaigns with project budget ownership up to £100,000* Interpreting Marketing’s campaign briefs and writing KPI driven campaign proposals for approval* CRM experience: key stakeholder on the D2C Marketing channel’s CRM digital strategy * Gaming / experiential experience: directly involved in the creative development and implementation of Aegon’s online and onsite experiential tennis game “Servinator”* General maintenance of brand / corporate web pages on Adobe CQ5 (Aegon’s CMS)* Managed process of updating hosted PDFs on CMS to be inline with aegon.co.uk’s accessibility standards* Day-to-day back up for Social Media Manager on busy / absence periods* Understanding and hands on use of social monitoring, listening / scheduling tools such as Radian6 and Hootsuite* Pivotal in producing workflows / compliance processes for digital activities such as CMS approvals, email approval and social media updates* Managed transition of Aegon’s bulk email platform (CommunicatorCorp to Salesforce.com) working closing on API integration with Aegon’s Data Analytics team’s CRM system (Salesforce.com)* Carried out extensive training to enable Marketing and Internal Communications to become ‘Self serve” on Salesforce.com – involved email build, A/B testing, dynamic content, forms / personalisation* Led the development of Retiready’s first HTML email templates (branding / required behaviors of usage) * Experience with email automation / segmented email programmes

My responsibilities of planning, developing, implementing multi-channel campaigns and digital consultancy, continued from my previous role, although this role saw additional responsibilities of being the brand ambassador specialising in brand management, brand messaging and brand protection. I supported the branding and communication of activation of any sponsorships, including PR and media or corporate responsibility deals. 4 years of event management (direct involvement on activation and onsite management) on our Lead Partner of British Tennis sponsorship arrangement.Day-to-day digital and brand consultancy for Marketing and the wider business: * Maintaining best practice for digital and brand – formally part of the campaign process checks * Direct involvement on Aegon’s global rebrand covering application of branding across all digital assets and estate* Lead project owner of Aegon’s new email templates (design, build and implementation) * Collated, produced and sub-edited quarterly content for “Equip”. Aegon’s personal finance newsletter to consumer opts in* Keeping abreast of data protection and PEC regulations* Overall monitoring of email performance tracking and MI reporting * Reviewing all email comms, in conjunction with brief prior to dispatch during an approved sign-off stage* Experience of building email preference centres* Extensive A/B testing and use of dynamic content * Responsible for legislation updates around email marketing (security footers, unsubscribe wording, mandatory PEC regulations, compliance wording etc)* MI analysis reports production (incl written summaries/context) supplied to Marketing and key Sales teams* Ownership of PPC around Aegon’s summer of tennis * Involvement of Aegon’s bumper ads on Sky Sports (creative development)

I was one of three brought into the newly created “Direct Marketing” team, where I managed traditional DM activities and campaigns. As channel choice expanded, I managed and supported on-brand corporate and brand /sponsorship activities on behalf of Marketing across a range of digital media (email, SMS, social media, online advertising).Day-to-day digital and brand consultancy for Marketing and the wider business: * Maintained and promoted best practice on digital marketing through regular drop in sessions* Digital and brand campaign planning and delivery*Primary user of Aegon’s bulk email platform which included ownership of scheduling * Responsible for email A/B testing scheduling and criteria – reviewing and feedback to Marketing for future recommendations* Collation, interpretation and reporting on all email activities – distributed to Marketing and Sales* Pivotal project team member in devising an adviser email strategy alongside email consultant Dave Chaffey * Ran “eforum” – Marketing’s editorial board for monthly adviser e-newsletter content to approx. 22,000 opted in advisers* Managed all digital tennis competitions for our tennis sponsorship with LTA - included web presence, social media activity whilst remaining fully compliant