Sam Eddy Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Driving the launch of new products, brands (Vuse & glo) and new categories (Zonnic) in Canada and spearhead the creation of the marketing strategic plans and implementation of activities.Within a year I was promoted to lead the agency client relationship, and subsequently the agency, and this is the role I currently fulfil. I manage the senior client relationships and am responsible for partnering with BAT to develop and deliver their strategic growth agenda whilst overseeing all marketing activities for the brands (traditional cigarettes, Vapour, trade, corporate & internal).My day to day involves driving the agency team to succeed across multiple complex restricted categories, with innovative thinking and creative solutions to deliver impact and meet client KPIs.

Montreal, Canada Area

I was relocated from the London office to Montreal to lead the agency Potentially Reduced Risk Products (PRRP) team for BAT Canada.Canada is a lead market for the global BAT organisation and with the agenda of transformation into PRRP, Canada was set to become a testing ground for for the portfolio of new products coming to the organisation.My role was to develop and build the brands in an emerging category landscape. Defining opportunities to build capabilities and to support BAT on the journey to transformation utilising marketing mediums not readily leveraged in the combustible cigarette category.I led a team of 6, growing quickly to 10, to develop brand communications, launch strategies and in market implementation support. glo was existing in market, and Vype (BAT's Vaping product) was launched when regulation was passed in May 2018.

London, United Kingdom

Led the development of brand communications of the first PRRP product (glo) to be rolled outglobally for BAT.The product was launched in Sendai Japan in January 2017 to much hype. To make this a reality I hadto manage working with multiple global & local agency and client teams to deliver a robust route tomarket consumer focussed strategy, key creative tactics and detailed retail approach.glo managed to achieve huge success and market share in its early roll out in market with itconsidered to be the most effective launch of a new product in recent time for the BAT group.

TMS are McDonald’s expert partners responsible for developing and implementing their retailstrategy. I was responsible for managing the transition of restaurants from traditional print POSM tothe new digital real estate, a project I had led in an earlier stint at TMS as an Account Director.Areas of focus: Campaign strategy, creative development, future retail strategy across the digitised estate, customer messaging, commercial management.

London, United Kingdom

ASTP are a newly formed full service digital marketing agency focussing on developing and implementing digital B2B marketing strategies for a variety of clients. My role was to restructure the agency ways of working and put in place methodology and best practices to enable growth. Specifically:Paid media campaign strategy, content creation, media planning & buying, reporting & analytics. PPC, Display & SEO. CRM email strategy, creation & implementation. Organic social management.

London, United Kingdom

Account Director for the UK Adult McDonald’s account, working predominantly on the promotional Food and Beverage calendar. TMS are McDonald’s expert partners responsible for developing and implementing their retail strategy. My role involved working closely with the Marketing Managers to create communication strategies, defining innovative touchpoints along the customer journey for each promotion, and to oversee the creative development and implementation.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Account Manager for British American Tobacco’s Global Value for Money (VfM) agency team; specifically the Pall Mall and Viceroy Brands. Pall Mall is BAT’s largest brand selling in excess of 82b sticks annually. The Global team is responsible for creating the positioning of the brand and translating this for the markets for research, innovations, manifesto creation and product launches.SpecialitiesProject management, client relationships, creative and strategic development, digital activation, channel planning, financial control, team management, internal communications.Specifically: offline (Strategy, stimuli production, measurement and evaluation) and online (web development including build and design, content generation, wireframing and flash tools)

Ba (Hons), Sociology

Education record