Sam Edwards Email & Phone Number

Wilsonville, Or, Us

Wilsonville, Or, Us

United States

United States

Drives the strategic development, assessment, and management of marketing and related programs implemented in partnership with operators and portfolios within LivCor. Own the marketing relationship with operators and plays the primary role in fostering collaborative work and implementing performance enhancements related to attracting and converting qualified prospects into applicants. Create tailored approaches based on the unique needs of portfolios, overall asset operations, and/or the organizational structures of operators.Maintain and act on weekly, monthly, and quarterly reporting within submarkets and notable market trends.

United States

Drives the strategic development, assessment, and management of marketing and related programs implemented in partnership with operators and portfolios within LivCor. Own the marketing relationship with operators and plays the primary role in fostering collaborative work and implementing performance enhancements related to attracting and converting qualified prospects into applicants. Create tailored approaches based on the unique needs of portfolios, overall asset operations, and/or the organizational structures of operators.Maintain and act on weekly, monthly, and quarterly reporting within submarkets and notable market trends.

• Define, develop and execute marketing strategies and ensure alignment with both sales and customer service goals• Ensure marketing efforts are relevant, industry specific, and consistent across all markets• Create presentations, brochures, signage, advertisements, email campaigns, etc.• Manage internal use branded stationery including business cards, envelopes, foldersand rate sheets• Create and manage email campaigns for sales, as well as social media / blogs, andcollect / analyze data on campaign results• Work with the Operations Compliance Manager to ensure all materials meet companystandards• Partner with leadership to execute corporate marketing initiatives• Attend individual state sales meetings frequently to support local marketing goals• Coordinate with outside marketing vendors for high level marketing projects, and alsocollaborate with outside vendors for realtors and lenders• Manage reviews and reputation profiles for overall brand

Portland, Oregon

Manages all marketing initiatives and support for a portfolio of 50+ apartment communities in the Pacific Northwest. Provides strategic support and management of regional marketing, advertising, and promotional activities for Cushman & Wakefield’s Multifamily Management division. Creates marketing plans and strategies, including market research, advertising costs, and demographic profiles among others. Manage the development of creative marketing materials and collateral for site-team members to utilize in their leasing efforts. Works with design teams, third-party vendors, and on-site associates to create and write ads for print media, internet listing services, and other mediums specific to the Multifamily industry. Develop competitive messaging and designs for property websites, aimed at generating qualified traffic and reflective of the community’s current themes, campaigns, and strategic positioning. Reviews and analyzes marketing analytics data, including website traffic reports, leasing data, campaign performance metrics, and ROI reports to determine the effectiveness of marketing strategy and campaigns for apartment properties. Participates in client meetings with property owners and managers. Communicates updates and insights on these calls to enhance client knowledge and inform decision making on topics related to the marketing and advertising of their properties. Assists in new business development through presence on new business pitches, and through the transition of new assets into the portfolio.

Lake Oswego, Or

Responsible for entire marketing effort company-wide for this leading homebuilder• Applied my substantial knowledge of all levels of professional marketing to take Stone Bridge Homes NW from #15 Homebuilder in Oregon in 2014 to #6 Homebuilder in 2017.• Exercised my proven ability to develop a strong digital marketing strategy and grew web traffic to company website by 20% YoY in 2015 and another 20% YOY in 2016• Grew new home sales by 45% from 2015 to 2016 and 36% in 2017 from 2016, showing my proven track record of success. • Proved my ability to effectively market a business prudently by accomplishing a 97% increase in home sales while maintaining only a 50% budget increase from fiscal year 2015 to 2017.

Portland, Oregon Area

Managed digital marketing accounts for GolfClubs.com, GolfTech.com, and GolfBags.com• Capitalized on my strong market opportunity identification skills to implement a successful co-op sponsorship campaign with a popular golf blog. Sponsorship led to strong sales increase of historically sluggish inventory.• Utilized my design talent and creative thinking skills to create and curate digital marketing assets for advertising campaigns, including web banners, email marketing headers, and branded Facebook advertising images. Saw strong sales in campaigns utilizing my work.• Laid off in August of 2014 during a company restructuring due to changes in the golf equipment retail landscape.

Vancouver, Washington

Marketed Vancouver Radiologists through numerous marketing channels.• Showcased my ability to connect with customers on a personal level by successfully establishing strong interpersonal B2B relationships with clients, creating extremely loyal customers.• Maintained our customers' respect for traditional marketing techniques by overseeing a direct mail campaign to previous customers that saw response rates of over 60%, establishing strong customer retention rates.• Exhibited strong event-planning skills by planning and operating internal marketing events for employees, leading to an engaged and energetic workforce.

Corvallis, Oregon Area

Conducted market research for Oregon State University as well as companies in the Pacific Northwest.Reported findings of market research in comprehensive written reports issued to clients.

Springfield, Or

Developed multiple dental insurance plans to be implemented in 2012. Defined target market, market positioning, and covered benefits. Presented plan proposals to Dental Product Board.Marketed PacificSource acting as a company representative during a sponsored event. Hosted a booth at “Balloons Over Bend Children’s Festival”.