Sam is designer and art director with nearly 10 years experience working with businesses, charities, NGOs and not for profits. Whilst training as a graphic designer he learnt that problem solving and reaching people to inspire them to take action were the core principles of communication design. As a designer he looks to use these principles to elevate the messages of the people who are tackling some of the world’s biggest issues. In his career to date he has had the honour of working with a wide range of organisations who are doing great work for great causes. From large charities such as WWF, Wateraid, Crisis and The British Science Association, to smaller campaigning organisations such a 38 degress and Unlock Democracy. As creative director at GoodThingTheory his focus remains the same, to use his skills for ‘good’ and to help solve some of the most important problems with brilliant creative.

Working on a number of projects across web, print and animation. samueljellis.co.uk