Sam Evans is a Founder and Decision Designer, Design for Decision at Design for Decision. He possess expertise in marketing, strategy, marketing strategy, leadership, competitive analysis and 23 more skills. Colleagues describe him as "While I crossed paths with Sam several times, it's his work on Frappuccino that stands out in my memory. He co-designed and co-led an extremely productive and inspiring design sprint, starting with whitespace exploration, consumer immersion, ideation, concept development and rapid iterative prototyping. Sam was an excellent facilitator and leader bringing consumer empathy, creativity and strategic thinking to help us develop 10 products for testing and dozens of other of ideas and experiences for further investigation. He did a great job of channeling input from many disparate functions (R&D, category, ops, supply chain) into a cohesive direction forward, which is no easy task. Plus he's a pleasure to work with!", "Sam has a unique way of looking at problems and HCD differently, from a truly behavioral standpoint. When he was at Bamboo, I worked with him at Starbucks and was impressed by his strategic perspective and ability to shift between theory of human behavior to action within consumer products. In the years since then, we’ve had a number of conversations, and I’ve wanted to use his brain-power on some internal innovation work – but never have gotten it to work out!", and "Here are some of the things that I've learned about Sam from working with him over the last year and a half as one of his direct reports. He keeps a client's overarching goals and end vision of the project at the forefront of the work. He fosters teams that are not only effective, but that also support each other and encourage new thinking. As my manager, Sam provided feedback and advocacy that helped me progress in my career. I recommend working with Sam. He is passionate about ideas, skilled at uncovering opportunities, and an excellent partner to collaborate with."