EXIT activates and transforms underutilized, vacant, and in-between spaces—showcasing unique immersive public art experiences.

Free-form, flexible, and always moving multi-disciplinary creative studio— specializing in Brand Design, Art Direction, and Event Production.

As Janji’s Marketing Director, I expertly shaped and controlled all aspects of a new trendsetting Janji brand communication strategy. I developed a forward thinking direction and design that laid groundwork for company growth.

Stede Threads, a headwear company for skateboarders, utilizes pieces of recycled decks in order to create unique three dimensional labels that keeps skateboarding on your mind.Head of all brand operations.-Oversee product design and development-Manage supply chain and manufacturer relationships-spokesperson and sales point of contactMarketing:-developed all creative brand messaging-manage media planning and budgeting-manage social media pages and strategy-manage grass roots strategy -web traffic analytics-manage all media outreach and public relations tactics-developed creative strategy and directed all promotional videos

researched a potential consumer target for an emerging new kind of performance wear brand. Conducted both quantitative and qualitative research methods to create and deliver valuable insights on the market landscape and target consumer. Work was used to create a brand planning playbook to maintain consistent, clear, and cohesive messaging across future communication channels.

Vice President/Creative Director:-interviewed and staffed account manager positions for client accounts-oversee all creative brand strategy for accounts

I created, maintained and edited web copy in a fast paced and quickly changing online retail environment. along with creating coherent and consistent unique brand messaging to optimize for search engines.I also contributed creative writing to the KLX blog and worked with a team to develop copy for future social media marketing campaigns.

Conducted field marketing as a brand ambassador and representative of Vita Coco. -Organized in store demonstrations/promotions-communicated brand value and pushed product awareness-engaged potential consumers with the product

Guerilla marketing, grassroots marketing, personal selling, street promotion in Boston

Lead the oldest unit of boys aged 13-16 from the Dorchester Boys & Girls Club-Planned and lead unit activities-managed a team of counselors-maintained a safe and fun camp environment within the unit