Sam Fleck Email & Phone Number

Gloucester, Massachusetts, United States

Middleton, Wi, Us

San Francisco, California, Us

New York, Us

► Conduct research to identify market trends and target customers’ preferences.► Create marketing plans to increase brand awareness.► Managing and leading the entire Pure Protein Portfolio, Built a long term strategic innovation road map for multiple different product forms,► Leading the project pipeline for our core products Bars and Snacks► Completely lead the budget of $10M and was in charge of spending that money correctly and managing► Monthly Brand Scorecards utilizing IRI as well as Power BI► Ensure strong brand presence in online and offline channels.► Review packaging and positioning of products and suggest improvements.► Research competition and identify growth opportunities.► Design advertising campaigns for new products/services.► Report to the Brand Director on the results of advertising campaigns.► Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy.► Assist in developing effective media campaigns and choosing appropriate distribution channels.► Update the pricing of products to align with the company’s long-term objectives.► Participate in organizing promotional events to positively present our company

Tarrytown, Ny, Us

► Led and managed a pediatric portfolio; built a long-term strategic innovation roadmap with consistent execution of brand strategy► Executed project pipeline of customer-driven innovation across Boudreaux’s Butt Paste and LittleRemedies► Worked with agencies to execute and measure FY22 plans (Pinterest, sampling, roundel, etc); led theFY22 plan, as well as a long-range plan, managed the day-to-day of all pediatrics projects► Managed creative assets through development, internal approval process, and launch► Created monthly brand scorecards for the Pediatrics brands

Atlanta, Ga, Us

► Built a long-term strategic innovation roadmap with consistent execution of brand strategy► Managed and executed a project pipeline of customer-driven innovation across Yankee Candle brands► Led all aspects of the Newell commercialization process for the largest Newell Home Fragrance brand,Yankee Candle New Seasonal Fragrances. Including the collaboration across R&D, design, packaging, and brand activation teams resulting in the launch of 400+ SKUs per season► Executed and managed all media asset development alongside internal activation team for allcustomers, including paid media, social and digital► Developed captivating presentations and assets for sales team, such as product samples, for global sales meetings to ensure faster buy-ins for key projects► Managed new product photography, providing samples, and reviewing final assets, ensuring images met brand guidelines and customer requirements► Created consumer-centric briefs targeted at specific consumer segments for graphics, packaging,photography, and messaging

Pawtucket, Ri, Us

► Analyzed market research on Hasbro’s retail landscape► Collaborated daily within cross functional team that included: Sales, Brand Marketing, Consumer Insights, PR, Buyers for key customers (including Walmart), Advertising, Design, and Graphics► Presented marketing pitch at global sales force meeting

Pawtucket, Ri, Us

► Executed large scale event in conjunction with The Pawtucket Red Sox, focused on bringing awareness to Hascon. o Located large scale Hasbro toys to use at event, organized the shipping/receiving and returns o Event attended by 2,000 camp children and generated over 4,000 impressions► Analyzed market research on Hasbro’s retail landscape► Collaborated daily within cross functional team that included: Sales, Brand Marketing, Consumer Insights, PR, Buyers for key customers (including Walmart), Advertising, Design, and Graphics.► Supported team of: brand marketing, design, and sales to offer exclusive product to specific customers (including Walmart)

Bachelor'S Degree, Marketing

Associate'S Degree, Business Administration And Management, General