Sam Fleishman Email & Phone Number

Edmonds, Wa

Conducted a competitive analysis on rapidly-developing telecommunications infrastructure opportunities.

Seattle, Wa

Functioned as the lead internal consultant for competitive research and go-to-market strategies on new product or service concepts related to public sector software and third party provided services. Designed, programmed, analyzed and reported quantitative market research projects for external clients. Specialized in conducting in-depth interviews with key subject matter experts on highly technical topics. Provided original content, Spanish translation services, ad hoc research… Show more Functioned as the lead internal consultant for competitive research and go-to-market strategies on new product or service concepts related to public sector software and third party provided services. Designed, programmed, analyzed and reported quantitative market research projects for external clients. Specialized in conducting in-depth interviews with key subject matter experts on highly technical topics. Provided original content, Spanish translation services, ad hoc research and business development assistance to a diverse range of efforts, including disaster management, resilience, smart cities, and third-party provided services. Show less

Seattle, Wa

Market research and strategic planning in the building products industry, with a strong focus on products for the energy efficiency retrofit market.

Managed complex market research projects for the Microsoft Team, from project design through execution, analysis, reporting, and presentation.

Designed questionnaires, analyzed data, and reported findings on several major online quantitative market research studies in the consumer products industry. Project work emphasized consumer segmentation, proprietary psychographic variables, and leveraging in-house expertise on emerging consumer lifestyle trends.

Completed and presented the Seattle Division’s first edition of the corporate-mandated Strategic Market Analysis report covering five counties and a comprehensive overview of the Division’s positioning and strategic vision for the next five years. It included:o Analysis and reporting consumer survey results rating 96 geographic submarkets. o Supply and demand forecasts segmented by region, price point, and buyer type. o Opportunity Analysis based on identifying undersupplied… Show more Completed and presented the Seattle Division’s first edition of the corporate-mandated Strategic Market Analysis report covering five counties and a comprehensive overview of the Division’s positioning and strategic vision for the next five years. It included:o Analysis and reporting consumer survey results rating 96 geographic submarkets. o Supply and demand forecasts segmented by region, price point, and buyer type. o Opportunity Analysis based on identifying undersupplied market segments.o Land Plan Analysis based on the Division’s current land pipeline, its current land acquisition strategy, and its five-year growth plans.Created, maintained, and reported on databases measuring key market indicators. Played a key role in feasibility reports submitted to obtain approval and funding for potential new projects (land deals typically ranged from $8-40 million). Responsibilities included reports on local market risk, local employment growth and demographics, market pricing, affordability, competition (written summary plus positioning graphs), product strategy and pricing, and sales and merchandising strategy.Evaluated potential new markets for expansion, such as Boise and Bellingham. Completed RIVA focus group moderation training and a GIS/ArcView training session. Show less

Sold and managed over $600,000 worth of market research projects in the health care, construction and home improvement, utility and energy, casino and gaming industries. Wrote proposals responding to RFP’s, designed questionnaires and discussion guides, moderated focus groups, managed fieldwork, and developed final recommendations.Project methodologies included on-line and telephone surveys, executive level in-depth interviews, mystery shops, and focus groups.

Bellevue, Wa

Performed desk research, field interviews, and analysis in large market research and strategic planning studies for four of the world's ten largest wood products firms.Developed detailed demand models and forecasts in a wide variety of market segments.

Took an active and/or leading role in all project phases: proposal writing, questionnaire design, client and vendor management, reporting, and presentation.Analyzed quantitative data using SPSS, Excel, and Sawtooth conjoint analysis software.

M.S., Marketing Of Forest Products

Activities and Societies: Research Assistant for the Center for International Trade in Forest Products (CINTRAFOR), CINTRAFOR Graduate.

B.A., Environmental Studies

Education record