- Long-term strategy, concept creation, day-to-day planning and global distribution of video content with primary focus on TikTok, Instagram Reels and Facebook video- Creating and maintaining a network of external video and graphic creators- Creating and maintaining GOAL brand identity across social platforms- Social media feed curation- Analytics and analysis using Conviva and in-app data- Training and feeding back to junior team members- Planning collaborations with Footballco's other brands- Image editing using Photoshop and Azzuu- Basic video editing, especially TikTok editing

News & social media at Goal. I work regular shifts on the newsdesk and across social media, running Twitter, Facebook and Instagram accounts with more than a combined 25 million followers. I have also worked across the SEO specialist and features sections of the site.

Journalist and writer with bylines in the likes of the Yorkshire Post, When Saturday Comes, The Big Issue, the FAWSL website, Tifo Football, the Cricketer and the Blizzard.

Sports journalist and writer, generally covering Middlesbrough FC and North-West football. Responsibilities include attending football matches and press conferences as media, running a small team of writers and editing and publishing other writers' work.

Working part-time behind the counter in a customer-facing retail role at the World Museum and other establishments in the National Museums Liverpool network.