My family has been in the flooring industry for more than 70 years now.  We have seen a lot of products over that time, a lot of materials and techniques come and go as well as evolve. Synthetic products have become more advanced, more durable and look more authentic, not to mention their ease of use and maintenance.  We are happy to share that evolving knowledge to suit your needs.            Having owned and managed stores in Southern Alberta covering Okotoks, Calgary, High River, surrounding rural areas etc for the past 20 plus years I can say I've never had such opportunity to interact with clients in so many ways. Direct Flooring takes that to the next level of lowering prices while increasing that service. We offer you flooring Directly without buyers fee's.             My two pronged approach includes importing the most popular products and colors Direct from manufacturers to keep pricing at its lowest, coupling that without huge operating costs of massive showrooms, prime real estate and large front end sales staff.  Doing this I am able to pass along those savings to you while offering the same great products and qualified ticketed installation crews.                I have enjoyed helping everyone with their past flooring needs for 20 years and look forward to helping you with yours.