At Google, Sam is responsible for managing 3P entertainment data relationships that enhance Search's core and AI-related features for partners and users (e.g. oneboxes). He is skilled at building strategic GTM plans with Product/Engineering teams and executing agreements with key clients that enable the launch of new experiences and products.From 2014-2018 with the NBA's Global Partnerships group, Sam developed KPI exceeding social, digital, and broadcast marketing programs driving impact across 7 major client relationships. He strategically led and supported multi-year co-branded promotional partnerships that scaled customer engagement for Fortune 500 brands and generated renewal and up sell revenue for the NBA.Building on a passion for content production and live events, from 2018 to 2020 Sam worked as a lead partnerships strategist for the Dick Clark Productions (dcp) Brand Partnerships team. He project managed multi-million dollar marketing integrations by strategically aligning with Executive Producers, Legal counterparts, Talent/Marketing/PR teams, and brand partners to ideate and execute buzzworthy promotions around Award Show programming. Sam has a BA in History from Duke University ('14), and an MBA specializing in Finance and Marketing Analytics from the University of Southern California ('22).