Sam Frith Email & Phone Number

Egham, Gb

London, England, United Kingdom

As the Brand and Design Development Manager, I am responsible for leading the transformation of the visual brand identity across the entire group. My role includes overseeing the Ivy group, which encompasses Ivy Asia and Harry’s sites. In addition, I also have oversight of iconic names such as Daphne’s, Scott’s, Balthazar, and Annabel’s, under Caprice Holdings and The Birley Group.Responsible for:Brand EnhancementReview, develop, and maintain the group’s visual brand identity, ensuring it resonates with our audience.High StandardsImplement and monitor rigorous brand standards, fostering a culture of brand awareness and pride.Strategic DesignIdentify site-specific enhancements, maximising aesthetics to exceed customer expectations while maintaining operational efficiency and driving revenue.Project ManagementOversee refresh/refurbishment and new site projects from concept to completion. This involves feasibility analysis, design, planning, and contractor selection.CollaborationWork closely with cross-functional teams (Design, Marketing, Operations, Sales, and Property) to align projects with our brand vision.InnovationAs part of the senior team, lead the brand and design strategy for The Ivy Collection, a next-generation concept.Sustainable EstatesDevise cost-effective preventative maintenance procedures emphasising energy efficiency and sustainability across the group.

Windsor, England, United Kingdom

As the head of estates, oversaw six international properties and high-profile guests, including celebrities and dignitaries.Responsible for:Design and DevelopmentOversaw building design, renovation, and maintenance, collaborating with architects, designers, and contractors to meet the principals’ specific requirements.Estate StandardsMaintained high standards for UK and international properties, providing continuous support and guidance to house managers.Art Gallery LeadershipDirected a purpose-built art gallery on the UK estate, housing an extensive private photography collection. My responsibilities included procurement, transportation, storage, archiving, and curation. Tate Modern and V&A invited me to discuss private art collection care, demonstrating a commitmentto preserve artistic heritage.Financial EfficiencyOptimised budgeting and forecasting, reducing operating costs by negotiating favourable rates with service providers and implementing sustainability measures.Security and CoordinationManaged international and domestic travel logistics, conducted threat assessments, and ensured personal close protection security.

National

Project manager for the main subcontractor appointed to construct the largest, at the time, coastal defence scheme in Europe. Successful completion of a 4,000 Accropode and 280,000 tonne granite rock revetment along a 2.5km stretch of North Yorkshire coastline.

As a Royal Marines Commando, my diverse roles included:RM Poole, 45 Commando, 40 Commando: Serving in various commando units.Security Troop for Special Boat Service: Providing security expertise.Unarmed Combat Instructor: Training in hand-to-hand combat.Jungle Warfare Training (Brunei), Norway Winter Deployment, and Mountain Training (Northern Scotland): Developing specialised skills.