Sam Fuchs Email & Phone Number

Menlo Park, Ca, Us

- Developed UX content for payments platforms across FB, Messenger, WhatsApp, and Instagram- Digital collectibles: Developed a user-focused content strategy to simplify digital wallet connection. Lead to 250% increase in NFTs minted on IG MoM.- CD + AI: Led the foray into the generative AI space for Meta's 300-person content design team, the world's largest CD community. Developed protocols and training for efficient and ethical use of AI tools by CDs.- Big win: Revamped the content and product strategy for Meta Fintech's flagship Trust & Safety step-up product (SDC) involving P2P payments on Messenger. Dramatically improved SDC's ability to unblock good actors, resulting in an estimated $167M revenue increase in 2022 alone.

Menlo Park, Ca, Us

- Designed UX content and messaging for Novi, Meta's digital wallet and blockchain payment system.- Identified, tested, and implemented messaging differences for different user groups (remittance users vs senders, tech savvy vs less, etc). Result: 20% reduction in recipient-based technical failures; 55% increase in recipients being able to resolve without a Help ticket.- Created Novi Content Design Standards for the 550-person Novi org (available upon request).

Menlo Park, Ca, Us

- Led content design for IG Shops' pivot to appointment-based shopping during the pandemic.- Initiated partnership with UX research team to discover how Shop owners were adapting to lockdowns.- Big win: Boosted Shop owners' use of Booking tool by 80% through strategic content updates.

Tel Aviv, Il

- Led template content creation process, from research to design to analysis.- Led teams to Europe & US to build geo-specific templates as part of Wix' localization efforts.- Big win: Developed template content strategy which drove significant (+25% free users; +32% premium users YoY) conversion rate increases with innovative new set of templates.

Tel Aviv, Il

- Built creative content for all Wix direct-response landing pages, banners, and FB content; combined monthly spend over $2M with positive ROI- Major campaigns: 3 Super Bowls, launch of Wix Music, partnerships with DreamWorks, Heidi Klum, NBA, MLB- Big win: 1st place in Merkle RKG for our award-winning Super Bowl campaign Super Bowl XLIX (see deck)

San Francisco, Ca, Us

• Managed team of twelve designers to develop in-house creative sourcing system• Quantitative analysis of mobile/social creative while providing actionable insights to clients and in-house stakeholders.• Responsible for driving growth by establishing goals and strategies for a product in development (Boost Display Optimizer Network), including system for measuring designer efficiencies.

Oakland, California, Us

• Design, implement, manage and optimize real-time digital marketing campaigns, focusing on Social Media• Communicate strategy, results and design insights to diverse clients with a combined monthly budget over $2M

San Francisco, California, Us

• Facilitated the digital marketing process in various capacities for the brands Gap, Piperlime, Old Navy and Banana Republic.• After working first as a freelance production designer for Gap while still in college, I was promoted to a full-time position on the Old Navy graphic design team in 2011

San Rafael, California, Us

• Created, from brainstorming to execution, a variety of publications and marketing assets for American non-profit.• Worked primarily on the Vietnamese branch of Roots of Peace’s demine-replant-rebuild model.

Design|Media Arts

Education record