-- Responsible for overall generation and maintenance of the correct prospect data as desired by the business development team.-- Researching the procured data to obtain contact details such as designations, multiple contact names, emails, phone numbers, turnover etc.-- Analyze company financials and IT landscape of any particular company.-- Collect, analyze, interpret and verify information from a variety of sources (From different Search engines) for inclusion in a number of database formats and compile information in Sales force.com.-- Create value packs for the desired accounts (regarding Vertical, Industry, and Companies etc using a variety of sources of information).-- Responsible for qualitative and quantitative analysis of a named set of companies.

 Worked on Dell’s & Microsoft software lead generation campaign with medium and large level organisations of multiple verticals Finding existing partners / vendors technology experts Primary Research: By conducting face to face interviews, in-depth interviews and focus group discussions Secondary Research: Data from articles, government websites, newsletters, journals, publications, product websites and other major sources Conduct research to find out the future plans and their present strategy in the different projects and for generating newsletter for IT companies Data Analysis: Perform detailed analysis of data obtained from primary and secondary research in order to generate meaningful insights Prepare detailed report from analysed data, summarize key insights and make actionable recommendations to the clients Design discussion guide/questionnaire for the field research team and prepare primary respondent database for consulting projects and market research studies Working with Micro, small and medium companies to find out the scope and demand for development of new applications, and also to identifying the industry interest in new endeavorsIt also involve positive interest generation in the market (organisations) for IT OEMS' new software and solutions thus supporting their Inside Sales.Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Preparing reports of findings, illustrating data graphically and translating complex findings into written text. Measuring and assess customer and employee satisfaction.