Senior Regional Sales Manager
CurrentProgressively demanding decision-making positions overseeing sales efforts for JBS pork. Initiate and introduce business course correction measures resulting in generating higher revenue and customer loyalty. Identify and develop new market segments, create sales strategies, and communicate the business vision. • Key accounts include Kroger, Food Lion and Giant Eagle in WV, OH, SC, NC, KY, and VA.• Introduced and positioned “Rubbed St. Louis Ribs”—increased sales from “Zero” to 6 million pounds.• Introduced and positioned “Regular St. Louis Ribs”—increased sales from “Zero” to 8 million pounds.• Instrumental in increasing pork sales volume to 60 million pounds, 2016.• Provided leadership and direction in creating the “JBS University.”• As a Sales Manager II, oversaw sales efforts for 110 accounts in the Midwest region.• Increased sales and profit margins by focusing on product mix.• Worked with product managers and margin management team to improve product availability and increase sales margins.
