Sam Gaunt work email
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Sam Gaunt personal email
An experienced leader in media and digital marketing, with 20 years’ in agency and client-side roles, both UK and global. A strong collaborator with an ethos of effective teamwork and empowering others, and in harnessing the power of technology and analytics to make better investment decisions. Developed media strategy, measurement and management for some seriously successful brands including Sky, Haleon, Lidl, McDonald’s, and Lloyds Banking Group with a relentless focus on driving efficiency and effectiveness through the use of testing and analytics including econometric modelling.
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FounderWorking Media PartnersLondon, Gb -
Managing PartnerWorking Media Partners Aug 2023 - PresentLondon, England, United KingdomEmpowering advertisers to make better-informed decisions on their marketing investment through meaningful application of bespoke media strategy, management and measurement resources:* Developing measurement frameworks, bringing together MMM, experimentation and digital attribution and defining meaningful KPIs * Reviewing measurement methodologies, reporting and outputs based on business needs * Establishing media best practice and scaling throughout the marketing organisation* Development and delivery of bespoke tools, resources and training* Developing and leveraging 1P and 2P data capabilities
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Director, Group Media Strategy & EffectivenessSky Jul 2022 - Sep 2023London, England, United KingdomLed Sky towards our vision of being Europe's most impactful advertiser by leveraging our best-in-class brand and sales econometric modelling to generate powerful insights on how marketing drives our brands, optimising across short term sales and long term brand equity effects. Alongside this we deployed advanced testing of both digital and multichannel media and creative hypotheses. All this wonderful insight captured, shared and scaled through a unique resource allowing access to teams across the business. -
Emea Media Strategy DirectorHaleon Sep 2020 - Aug 2022London, England, United KingdomI helped Haleon develop their "Repeatable Growth Model" for media, defining best practice through testing, econometrics and data by collaborating with Haleon's brilliant global specialists, and scaling to markets across APAC and EMEA working with local media and marketing leads to understand how best to apply it to their specific brands and markets. -
Head Of MediaLidl Uk Mar 2015 - Apr 2020Leadership of a high performing team of 6 direct reports responsible for Lidl GB’s marketing budget including online and offline media, marketing effectiveness, agency procurement and agency management.An integral part of the senior marketing team which has turned Lidl into a disruptive force in the UK grocery market. -
Emea Business Lead, Kellogg’SDentsu Aegis Network May 2014 - Mar 2015London, United KingdomLeadership of a unified media, search, eb analytics, and digital creative service for Kellogg across 3 Dentsu Aegis agency teams at Carat, iProspect and Isobar:* Developed cross-market operating system to combine centralised strategy with successful in-market execution* Established central budget setting principles* Drove collaboration of web analytics, search and developers to deliver digital content informed by consumer data * Worked with local markets to deliver integrated touchpoint plans for Kellogg brands, guide local delivery through media KPIs and generate clear and insightful Post Campaign analyses -
Business Director, Mcdonald’SOmd Uk 2008 - May 2014Working with McDonald's to help shape brand perceptions and sell more "good food, fast" through demonstrably effective ideas centred around clear, insight led media strategies:- Led UK media delivery with particular focus on media planning, budget setting and evaluation- Distilled complex media recommendations into succinct proposals for McDonald’s senior stakeholders- Won awards including Cannes Media Lions and Marketing Society Award for excellence -
Planning Manager, Lloyds Banking GroupVizeum Uk Nov 2003 - Dec 2008London, United KingdomIntegrating brand, product consideration and direct response activities for HBOS plc (Halifax Bank of Scotland) to maximise sales across retail and direct channels.I led the performance media strategy and implementation across product areas including Current Account, Savings, mortgages and investment divisions, and coordinated specialists across Search, Display, Print and TV to deliver seamless consolidated reporting and analysis to HBOS marketing teams
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Media Planner / BuyerAustin West May 2002 - Nov 2003London, United KingdomMedia planning and buying across all offline and online channels for clients including Novartis and Whitbread. The role involved oversight of end-to-end media delivery, from briefing to the purchasing of media space, to performance analysis. -
Tv Planner / BuyerBlm Quantum Jul 2001 - May 2002London, United KingdomPlanned and bought Brand and Direct Response campaigns for clients including Intelligent Finance, Thomas Cook and Blockbuster -
Tv BuyerManning Gottlieb Omd Sep 2000 - May 2001London, United KingdomManaged the delivery of TV campaigns for Nissan Motors and Sony Music. The role gave me a thorough knowledge of the TV marketplace and the mechanics of TV buying and TV planning tools.
Sam Gaunt Skills
Sam Gaunt Education Details
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King Edward Vi Grammar School Aston, Birmingham
Frequently Asked Questions about Sam Gaunt
What company does Sam Gaunt work for?
Sam Gaunt works for Working Media Partners
What is Sam Gaunt's role at the current company?
Sam Gaunt's current role is Founder.
What is Sam Gaunt's email address?
Sam Gaunt's email address is sa****@****l.co.uk
What schools did Sam Gaunt attend?
Sam Gaunt attended Royal Holloway, University Of London, King Edward Vi Grammar School Aston, Birmingham.
What skills is Sam Gaunt known for?
Sam Gaunt has skills like Media Strategy, Television, Media Buying, Direct Response, Media Planning, Digital Strategy, Digital Media, Mobile Marketing, Outdoor Advertising, Integrated Marketing, Digital Marketing, Online Advertising.
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2kpmg.co.uk, interpathadvisory.com
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