Sam Gaunt Email & Phone Number

London, GB

London, England, United Kingdom

Empowering advertisers to make better-informed decisions on their marketing investment through meaningful application of bespoke media strategy, management and measurement resources:* Developing measurement frameworks, bringing together MMM, experimentation and digital attribution and defining meaningful KPIs * Reviewing measurement methodologies.

London, England, United Kingdom

Led Sky towards our vision of being Europe's most impactful advertiser by leveraging our best-in-class brand and sales econometric modelling to generate powerful insights on how marketing drives our brands, optimising across short term sales and long term brand equity effects. Alongside this we deployed advanced testing of both digital and multichannel.

London, England, United Kingdom

I helped Haleon develop their "Repeatable Growth Model" for media, defining best practice through testing, econometrics and data by collaborating with Haleon's brilliant global specialists, and scaling to markets across APAC and EMEA working with local media and marketing leads to understand how best to apply it to their specific brands and markets.

Leadership of a high performing team of 6 direct reports responsible for Lidl GB’s marketing budget including online and offline media, marketing effectiveness, agency procurement and agency management.An integral part of the senior marketing team which has turned Lidl into a disruptive force in the UK grocery market.

London, United Kingdom

Leadership of a unified media, search, eb analytics, and digital creative service for Kellogg across 3 Dentsu Aegis agency teams at Carat, iProspect and Isobar:* Developed cross-market operating system to combine centralised strategy with successful in-market execution* Established central budget setting principles* Drove collaboration of web analytics.

Working with McDonald's to help shape brand perceptions and sell more "good food, fast" through demonstrably effective ideas centred around clear, insight led media strategies:- Led UK media delivery with particular focus on media planning, budget setting and evaluation- Distilled complex media recommendations into succinct proposals for McDonald’s senior.

London, United Kingdom

Integrating brand, product consideration and direct response activities for HBOS plc (Halifax Bank of Scotland) to maximise sales across retail and direct channels.I led the performance media strategy and implementation across product areas including Current Account, Savings, mortgages and investment divisions, and coordinated specialists across Search.

London, United Kingdom

Media planning and buying across all offline and online channels for clients including Novartis and Whitbread. The role involved oversight of end-to-end media delivery, from briefing to the purchasing of media space, to performance analysis.

London, United Kingdom

Planned and bought Brand and Direct Response campaigns for clients including Intelligent Finance, Thomas Cook and Blockbuster

London, United Kingdom

Managed the delivery of TV campaigns for Nissan Motors and Sony Music. The role gave me a thorough knowledge of the TV marketplace and the mechanics of TV buying and TV planning tools.

Bachelor Of Arts (B.A.), History

Education record