ClubPF is a community, a knowledge base, and a destination for anyone who's looking to evolve their go-to-market to be more people-first. It's the club for people in B2B go-to-market who want to challenge

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- Spearheaded in-depth Buyer Persona interview initiative to better understand problems to be solved, buying committees, key decision-makers, and each stage of the buyer’s journey. - Developed and executed content and SEO strategy by creating written and video content. - Launched monthly email newsletter. - Maintained WordPress website for the company. - Developed company brand guide.- Facilitated deal review meetings for sales; found ways to move stuck deals forward. - Identified prospect accounts and decision-makers. - Listened to recorded sales calls to understand prospects’ pains and refine pitch.- Oversaw and Executed the transition to Google Analytics 4 from Universal Analytics.

Podcast production for B2B clients in many niches including SaaS vendors, Marketing Agencies, and Venture Funds. - Edited audio and video for 500+ weekly podcast episodes. - Created engaging short-form, "snackable" video content from long-form podcast episodes.- Promoted Podcasts and Sponsor Brands across multiple social media platforms.- Invited, Scheduled, and Researched guests for hundreds of podcast episodes.- Repurposed industry-specific podcast content into multiple forms of assets.- Wrote niche-specific, SEO-optimized summaries for every episode.- Created email and SubStack newsletter roundups which included past episodes for certain clients.- Generated detailed Target Account Lists based on clients’ ICP and identified key decision makers with Target Accounts.- Created new podcast branding for numerous clients, including name, artwork, and other assets. - Set up Google Analytics 4 properties for new podcasts to track and measure traffic to podcast websites and help clients analyze cross-domain traffic.

-Generated over $80,000 in revenue for the company through creating new products, implementing new Integrated Marketing Communications campaigns, and revitalizing abandoned cart emails-Utilized Google Universal Analytics and Shopify Analytics to create in-depth statistical reports on customer demographics in relation to sales, patterns in daily sales from prior 4 years, impacts of various promotions on sales, and discover promising future product lines-Organized, planned, and conducted a promotional giveaway featuring 20 sponsors and $2,500 in prizes that garnered over 2,000 entrants and received over 30,000 organic impressions across social channels

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