Sam Hall Email & Phone Number

Sydney, Nsw, Au

Paddington, Nsw, Au

North Sydney, Nsw, Au

Responsible for strategic business partnerships, data led insights, content strategy and negotiation of all content acquisition / distribution partnerships. Includes SVOD (Netflix, Amazon Prime Video, Disney+, Paramount+, Britbox, Hayu), FTA (linear and BVOD), Pay TV channels (NBCU, Disney, BBC, WBD), TVOD partners (all major studios plus HBO, eOne, Lionsgate, etc) and FAST channels, as well as working with our Telco/ISP partners to deliver the optimal content proposition / offer to engage customers, drive revenue, reduce churn. Additionally responsible for wider business development strategy in partnership with the CEO. This includes subscriber and audience growth; commercialising data, leading advertising initiatives, and delivering new revenue opportunities; distribution partnerships and strategic investments. Key Achievements:Delivered aggregated content strategy to blend the very best of SVOD, AVOD, Pay TV, FTA, FAST and TVOD to provide “all your entertainment in one place” for our customers. Content budget $150m pa.Negotiated SVOD distribution arrangements including Netflix, Prime Video, Disney+, Paramount+.Negotiated complex studio deals to include linear channel and SVOD distribution, content acquisition and transactional arrangements (range $500k - $20m per deal).Created a new commercial arm to deliver revenue growth through data and advertising. Utilises customer data combined with TV viewing habits. Delivered $1m+ first year. Forecast $10m+ in Yr 2.Negotiated and launched a (growing) range of FAST channels to deliver breadth in the free content range to our viewers, while delivering additional ad revenue opportunityLaunched 6 “Virtual Playlist Channels” with the FTA’s to amplify their viewing on the BVOD products (delivered 30%+ growth to BVOD titles from Fetch platform) Launched Oxygen - the first “Virtual Playlist Channel” – an innovation that bridges linear TV and VOD

North Ryde, Sydney, Au

Led the content investment strategy and conducted negotiation of strategic content partnerships for $1.3bn of annual content spend across broadcast, catch up and SVOD (movies, TV and Sport).Key Achievements:Negotiated complex, high value studio output deals ($20m-$200m+ per deal) and stand-alone acquisition deals ($2-20m pa), securing exclusive rights to premium content (HBO, Disney, Warners)Developed strategy and secured internal funding for Foxtel Play, Foxtel Go (SVOD products)Negotiated key OEM distribution partnerships for Foxtel’s OTT products (Samsung, LG, Apple, Xbox) Negotiated $200m+ improvement in channel carriage deals to support the launch of Foxtel’s new pricing and packaging (including NBCU, Disney, Fox Networks, Discovery) Negotiated substantial discounts on non-exclusive content rights saving 30-50% on hourly ratesSecured Board approval for high value ($250m+) content deals (Board paper, business rationale)

North Ryde, Sydney, Au

Responsible for data led business investment decisions in partnership with Executive Director of Television and the COO. Provided strategic and commercial business development advice, investment rationale, analytical expertise and budget management. Included ~$1.3bn of annual spend across acquired content, production and channel partnerships, plus a further $0.5bn in Product and Operations.

North Ryde, Sydney, Au

Strategic and commercial management across Foxtel’s Digital, Product, Broadcast and Technology division with focus on Foxtel’s growing base of IPTV, Connected TV, tablet, pc and mobile video products. Role involved leading the digital product strategy and roadmap, gaining Executive buy in, securing funding for new developments(Foxtel Go, Foxtel Play), negotiating partner and vendor terms, managing partner and distribution relationships (Apple, Samsung, Microsoft) , managing internal stake holders, overseeing commercial aspects of delivery, overseeing product implementation and working closely with the content and marketing teams to launch products.

North Ryde, Sydney, Au

Strategic, commercial and operational management of FOXTEL's growing base of IPTV, tablet, pc and mobile video products. Delivered FOXTEL on XBOX 360 - 30 linear streams and thousands of hours of VOD. Working on strategy and deployment of IPTV products to many devices as well as utilising the IP connection into the set top box to enhance consumer experience and drive video consumption over IP.

Au

Consultancy role to create and implement the digital strategy for the Music Channels. Ran agency pitch and supervised build for Channel V website, set up editorial team, managed ad sales and sponsor integration.

Amsterdam, Nl

Responsible for day to day business operations of the production and digital business; negotiating key contracts with broadcasters, producers and investment organisations; working with Executive Directors to deliver profitable productions for the Group.Productions included Love My Way, Hi 5, Big Brother, Gladiators, Deal Or No Deal.

Amsterdam, Nl

Create digital products and branded entertainment programming to drive revenue incremental to the traditional broadcast licence fee. Included brand licensing, merchandising and digital products.Productions included Big Brother, Deal Or No Deal, Ready Steady Cook, The Up Late Game Show.Achievements Delivered Big Brother live web stream – Australia’s first 24x7 live web TV channel for 5 seasonsPioneered and profitably delivered the first Big Brother premium subscription content package on the web which was subsequently rolled out globally. Digital division taken from loss making to profit making within 12 months.Set up a new joint venture that led the company into a new business category (gaming).Negotiated exceptional traffic deals that guaranteed income for every subscriber and locked in no cash risk to the business irrespective of consumer consumption rates. Negotiated mobile content license fees in the mid six figure bracket Launched Participation TV in Australia. Ran successful live show 2 hrs per night / 48 week run.

Sydney, Nsw, Au

New York, New York, Us

Managed premium digital content for television, print media and radio clients including GMTV, Capital Radio, ITV, BBC, The Sun, News Of The World.

Company Directors Course, Board Directorships

Mba, Business