Director Of Marketing
Newport, Ri
Siren Marine’s Connected Boat technology is revolutionizing the boat ownership experience by providing boat owners, fleet operators and boat builders with critical information, peace of mind, and a better boating experience. Track your boat's position, receive alerts when critical events occur, view live video from the boat, access engine metrics, view NMEA information, and control onboard devices remotely.In my position as Director of Marketing, I have the responsibility of delivering a comprehensive marketing program to promote our products, create lasting business partnerships, and build brand loyalty. Responsibilities and accomplishments include:-Leading a marketing program across multiple disciplines, including: branding, content development, communications, advertising, web development, UI/UX development, event planning, merchandising, partner management, and more.-Managed creation and continued development of Siren Marine website as an e-commerce platform and subscription management tool.-Increased e-commerce sales by 81% YOY (including 60% increase in first-time hardware sales).-Established consistent brand messaging, and grew social audience 282% YOY.-Developed comprehensive inbound marketing program, and increased contact database by 233% YOY.