As the sole graphic designer for Eleven Warriors, the largest platform dedicated to Ohio State athletics, I have played a pivotal role in delivering high-quality design solutions for their diverse content. Over the past 3 years, I have been responsible for creating visually compelling logos, designing captivating graphics, social media templates and producing assets for their YouTube, blog, podcast, and e-commerce platform.

Manage a portfolio of clients, delivering custom designs for print and digital media. Freelance ClientsSiraj Rival: Led the development of brand identity and guidelines for a tech-focused content creator with over 1 million subscribers across platforms. Created a diverse range of merchandise including tech gear, clothing, accessories, and more to expand the brand’s offering and cater to audience preferences. Established a streamlined print-on-demand site, optimizing the fulfillment process and enhancing overall efficiency. Barstool Sports: Designed and illustrated a best-selling graphic t-shirtPenelope Sky (New York Times bestselling author): Created visually captivating promotion materials.Local Establishments (DK Pizza, Breakaway Bikes, Guilty Goat, etc.): Provide design services for these local businesses and more, including branding, menus, signage, and promotional material

- Spearheaded the conceptualization and graphic development for a highly successful Oreo x Barefoot collaboration campaign. This campaign generated 469 million impressions and gained significant recognition, being featured on popular platforms such as Saturday Night Live, New York Post, USA Today and other prominent outlets.- Taken on a leadership role in knowledge sharing and technical expertise. I regularly lead sessions to educate and inspire my peers on emerging trends and new tools within the Adobe Suite. For example, I have conducted multiple sessions dedicated to teaching After Effects, demonstrating my commitment to expanding the skillsets of my colleagues. Recognized as a go-to resource for technical inquiries, I am consistently sought out by team members for guidance and support. I am always ready to lend my expertise and provide solutions to various design and software challenges.- Played a pivotal role in expanding newly acquired brands like Black Box, handling all design work for their featured content and contributing to the website redesign. By leveraging strategic social media tactics and algorithmic insights, I drove significant engagement and established credibility among the target audience. I developed tailored social media strategies, resulting in a 165% increase in engagement and securing verification for our social media platforms.

As a designer for various wine and spirit brands such as New Amsterdam Vodka, Apothic, LaMarca, and more, I consistently employed a diverse range of skills to deliver impactful design solutions. My responsibilities encompassed designing and concepting for a wide array of projects, including:- Took charge of all content creation for Barefoot Wine and NFL partnership, producing compelling point-of-sale graphics and visuals that effectively promoted the collaboration and enhanced brand recognition.-Created impactful visual solutions across multiple mediums, including captivating point-of-sale displays, innovative packaging designs, and compelling print and web advertisements, driving consumer engagement and effectively communicating key brand messages.- Illustration: Incorporating original illustrations into designs, infusing them with unique visual elements and enhancing their storytelling capabilities.-Brand Guidelines Development: Demonstrated expertise in creating comprehensive brand guidelines for new brands and collaborative projects. Crafted cohesive visual identities, including logo usage, typography, color palettes, and brand tone, ensuring consistency and brand integrity across all platforms.

I assist the 3D Illustration class for "Saturday Morning Art Classes" (SMAC) at Columbus College of Art and Design. I use my knowledge in Graphic Design and Illustration to teach young creatives on the principles of design and illustration.