I have always had a profound connection to culture, absorbing and diving deep into its various facets which significantly influenced who I am- both personally and creatively. My life is soundtracked by music, my passion for sports is endless, and it's rare to find me without a hat and an XXL tee – these elements are the fuel behind my design addiction. My 11-year journey with Culture Kings began as a graphic designer, from there…to the Creative Director and cornerstone of a brand valued at $600 million. I have learnt every aspect of what it takes to not only grow a successful business but create million dollar brands. I have collaborated with my favourite music artists, designed official sports merchandise and created streetwear worn on a global scale.