As the client-lead Business Unit Director, I take ownership for driving the strategic impact of our client service teams with 4 of the UK's largest FMCG manufacturers.

I lead the client partnership for Advanced Analytics in UK&I for 3 multinational FMCG blue chips with revenues >£1m. Working with Client Service, I solve the most important challenges my clients face with my advice, Kantar's unparalleled shopper behavioural data and our Advanced Analytics teams' expertise.

Leading the Marketing Insights specialism of the Advanced Analytics team. We utilise the breadth and depth of Kantar Worldpanel's datasets to answer client's marketing questions, with a particular focus upon optimising the execution of client strategies.Questions we routinely answer are: What is truly driving my decline/growth? How do I make my innovation more successful? Why do shoppers/consumers do that, and how can I capitalise on it? How do I maximise trial of my… Show more Leading the Marketing Insights specialism of the Advanced Analytics team. We utilise the breadth and depth of Kantar Worldpanel's datasets to answer client's marketing questions, with a particular focus upon optimising the execution of client strategies.Questions we routinely answer are: What is truly driving my decline/growth? How do I make my innovation more successful? Why do shoppers/consumers do that, and how can I capitalise on it? How do I maximise trial of my category/brand?How do I make shoppers more valuable to my category/brand?What are the barriers to purchasing my products and how do I fix them?Do shoppers learn a behaviour and then take it forward? Show less

As a client consultant, I am a member of the Expert Solutions team within Kantar Worldpanel, focusing on some of the largest FMCG companies in the UK.My role is to work with both the client and client service teams to create the best possible solution for the need; managing the process from initially designing the project all the way through to delivery and beyond into embedding insights into the client's business.

Managing the GB Unilever Shopper account, I serviced a portfolio of brands collectively worth just under £3bn.In this role I analysed shoppers and their behaviour to provide clear, actionable recommendations to Unilever, based on macro cross-category insights.

Working in Kantar Worldpanel Purchase

Working in Kantar Worldpanel Usage

Working in Kantar Worldpanel Usage

Southern Comfort campaignConducted market research, negotiated prices on behalf of the brand and set up multiple promotional events. For these events I recruited and led a 10 person team - ranging from entertainers and promotional staff to drivers for the goods