• Manage a team of 19; consisting of ad operations managers, paid social buyers, and digital designers to execute advertising campaigns across Meredith’s network of sites and social properties. • Team is responsible for media plan execution including inventory lookups, creation of ads, tagging, trafficking, yield management, and all aspects of optimization, reporting, insight creation, and monthly billing.• Tasked with owning Standard Operating Procedures (SOPs) for Native, Social, and Video ad products.• Built and hired Meredith’s first Paid Distribution team consisting of 4 social and search buyers. • Product Operations Manager, in charge of ideating new features and writing requirements for Meredith’s native landing page builder and it’s next-generation Rich Media Ad Player. Served as key stakeholder in agile bi-weekly sprint development meetings.• Owner of data reporting systems, including defining event tracking and schema of database tables, ETL efforts, and visualization of performance dashboards using SQL, BigQuery and Tableau.

• Launched and monitored ad campaigns utilizing Selectable Media’s proprietary engagement video player. • Created company’s first standardized campaign reporting template & billing reconciliation report. Optimized repetitive and time-consuming tasks using VBA Macros.• Performed cost and margin analysis to inform tiered pricing strategy for ad product offerings.