Strategy: Developed and implemented comprehensive marketing strategies aligned with the business and growth objectivesLeadership: Lead and mentored a team of multidisciplinary professionals, (10 members) providing guidance and performance feedback plus prioritisation of tasks.Salesforce Architect and Management: I designed, built, deployed and maintained our Salesforce instance. Automation: Setup, tested and managed multiple automated marketing processes including email, webinars and lead nurturing.Sales Enablement: Collaborated with sales leadership to develop sales strategies and identify growth areas based on data-driven insights. I provide guidance on sales forecasting, pipeline management, and opportunity prioritisation.Change Management: Marketing processes evolve: I ensured that process was documented, rolled out and governed.Marketing Process: Ensuring marketing activity was reportable, from events to campaigns to lead management. I introduced marketing ops to ensure end to end clarity of data. Toolkits: Rolled out numerous tools, resources and processes to better support our marketing and sales teams. Content Creation: In line with our numerous initiatives, I defined the target audiences and what content should be created, alongside our content and product owners.Website Management: I had oversight and management of over 15 websites across the group. Reporting: Analysed key performance metrics and market trends to inform marketing decisions and align with targets. Collaboration: Collaborated with other departments and C Level to ensure consistent brand messaging and support sales goals in line with sales enablement targets. Market Analysis: Identify new revenue opportunities and develop actionable plans to capitalise on them.Development: Stay up-to-date with industry trends and best practices in marketing, and ensure my teams develop and grow.

Strategy Development: Developing and executing the RevOps strategy in alignment with business objectives. I leverage data analytics via Salesforce and Certinia to drive sales effectiveness and increase revenue.Salesforce Lead: Overseeing the collection, integration, and validation of sales and revenue data, ensuring accuracy, consistency, and completeness. I develop and maintain data governance policies and procedures to uphold data quality.Data Analysis: Leading the analysis of sales data, customer demographics, market trends, and competitor activities to identify insights and opportunities for growth. Performance Monitoring: Establishing KPIs and metrics to monitor sales performance, revenue generation, and profitability. Reports to track progress against targets and identify areas for improvement.Sales Enablement: Collaborating with sales leadership to develop sales strategies and identify growth areas based on data-driven insights. I provide guidance on sales forecasting, pipeline management, and opportunity prioritisation.Business Partnering: Collaborating with key stakeholders across departments to understand their data needs and priorities. I translate business requirements into analytical solutions that address strategic challenges and opportunities.Technology Integration: Evaluating and implementing sales and revenue intelligence tools, platforms, and technologies to support data analysis, reporting, and visualisation. Change Management: Leading change management efforts to promote a data-driven culture within the organisation. I travel across our global offices to train sales and marketing teams and drive the adoption of processes and procedures. This ensures alignment with business processes and objectives.

Somo is an accelerator. Through our rapid, actionable innovation process we create products and services that customers and employees love. Somo places the customer at the heart of all we do to create a digital competitive advantage for large, global businesses. Somo has built and marketed some of the most innovative and creative mobile products and campaigns in the market for leading global brands such as Audi, De Beers, BP, and The New York Times. The privately-held company of more than 150 employees is headquartered in London with offices in Bristol. Somo helps businesses take advantage of the evolving connected world to increase sales, develop customer engagement and enhance productivity through all digital touchpoints including mobile, virtual and augmented reality and the Internet of Things.Some Key Areas of Focus:Website ManagementCRM and Database ManagementSocial Media Management Content Creation (Video, Blog, Whitepapers)Editorial Content Calendar ManagementPR RelationshipsEvent Management

I work and manage all areas of digital marketing from social media to SEO and PPC campaigns. From liaising with our website developers and SEO teams to managing all digital content produced on a global scale. Full understanding of how to market a high end, elite and exclusive product.Key Responsibilities:• The management of all of our online communities; including Facebook and Twitter plus the creation of the global social media strategy• The management of the global website, via CMS currently in 37 languages and locations. Growth of traffic to the site increased by 5%.• The creation of responsive monthly mailshots, newsletters and promotional emails plus the associated reporting (Gained a stable 35-40% open rate, and 3-5% CTR)• The implementation of a series of ‘How To’ videos for the full range of ebikes for both B2B and B2C purposes• The organising of global and local events to enhance the A2B brand• The reporting of our website; analysing customer journeys and popular pages• Liaising with website developers and SEO agencies for ongoing website upgradesKey Achievements:• Excelling as an executive, and being promoted to manager in 6 months• Implementing and managing successful SEO campaigns and improving A2B’s ranking• Improved, and sustained social interaction and reach by 200% on Facebook and Twitter.• Increased YouTube views by 100% and doubled followers on LinkedIn.

The management and growth of our communities is a key focus of this role - coupled with much wider digital needs - including video production and photography (filming and editing)I am responsible for:-The management of all our Social Media channels (Including Facebook, Twitter, Google+ and LinkedIn) plus the reporting and scheduling for these channels. Including writing content and ensuring they are on brand and on topic. -Ensuring as a business we are up-to date with current affairs within the tech and digital industry is very important, due to this I monitor a variety of sources to ensure that the business is kept loaded with accurate and relevant information. -Looking at how we can improve is key to the success of any business, to do this effectively you have to think about your competitors. I monitor and track our competitors on social and their websites to see if what is happening in this competitive mobile sphere. -We all now that content is King, so I work alongside the Head of Content to research and write blog articles, white papers and outreach posts to ensure that we are maximising our exposure online. -Once we have all of this cool content it's important that people hear about it and read it/view it. So this is where the community aspect comes back to play, I am responsible for the company newsletter which will include some of the articles and posts we have created that month. -On top of this I help with the company's SEO and PPC needs, from keyword research to link building. I use a huge selection of tools to complete my tasks from Google Analytics to Moz to Followerwonk and Twitonomy.

• The concept and design of new B2B and B2C marketing initiatives including social media campaigns. • Revenue generation - via targeted email campaigns, online and offline marketing• Creation of marketing and sales collateral to generate leads for sales teams (media sheets / media packs / print ads etc).• Brand building via online, offline means (email, print, social, content)• Management of activity to meet revenue and marketing objectives.• Attendance at weekly business meetings, including reporting on campaign performance and return to key stakeholders.• I am also responsible for project managing an online video website, the site gives users a run through of all the basics of online digital marketing. I organise the presenters, script presentations and help with the editing process.

Enhancing the online presence and aesthetics of the Yes I Can brand by creating and maintaining social media sites (Facebook, Twitter, LinkedIn and YouTube) for the company director and clients.Filming and editing promotional videos for clients as marketing tools. I assessed the marketing requirements of the clients and produced their videos on Final Cut Pro and uploaded them online and achieved significant coverage via their websites and social media pages as a result.