Sam Hawes Email & Phone Number

London, England, United Kingdom

Working on their second biggest Global client (Shell), I was managing teams responsible for the development and roll out of multiple Shell sub brands and marketing campaigns for a B2B audience:- Developing Global brand strategies and toolkits for roll out across multiple markets.- Creating marketing campaigns (including ABM) to support each stage of the sales funnel.- Leading the LinkedIn strategy and content plan for the Global Lubricants sector.

London, England, United Kingdom

Providing consultancy services for small start up/scale up sized businesses. Caffeine Bullet- Overseeing the development of the branding, positioning and on pack messaging for a soon to hit the market NPD.- Developing a CRM & content strategy based on the theme of a running training plan. This was flexed for all levels of runner and allowed Caffeine Bullet to serve highly relevant content to its user base on a weekly basis. My work here included writing the strategy, content planning, copywriting and coordination/development of required assets.Air Giants- Defining their brand and developing a brand book. Including writing a brand strategy, defining their purpose and positioning and developing the brand tone of voice and style guide.DeepReel- Defining the product positioning and proposition for the launch of this AI company.- Developing a content strategy for the launch period, writing scripts and overseeing production of the initial launch films.

London, United Kingdom

I was trusted to run several high profile projects for some of their biggest clients, including Paddy Power, Compare the Market, Muller, Invesco and Transport for London. Responsibilities and highlights included:- Leading the development of the communication strategy, big campaign ideas and delivery of all required ATL, digital and social media assets.- Navigating a highly complex group of external and internal stakeholders to ensure creative ideas see the light of day. Ensuring the right people and supporting evidence are available to protect the integrity of the creative work during crunch decision points.- Managing coordination of media, digital and PR agencies to deliver 360 responses to briefs and ensure all elements ladder up to the overarching campaign strategy.- Project lead on envisioned futures projects (for three different clients). This involved bringing to life the customer's world five years into the future and developing product and service propositions to meet the needs of the future.- Agency lead on setting up the CRM lifecycle programme for TfL, another key component of their long term strategy to get London moving in a cleaner, greener way.

London

Reporting into the Executive Vice President and working collaboratively with senior clients and stakeholders, I was responsible for leading the Beiersdorf, Havaianas and Home Office accounts within the agency. Overview as follows:- Managing and guiding the day-to-day teams on each client to ensure a consistently high standard of delivery.- Negotiating and maintaining the annual scope of work and retainer fee with the clients. Internal forecasting and resource management to deliver against it profitably.- Heading up social media delivery for Havaianas in Europe & Middle East, including content creation, community management, real-time broadcasting and event amplification, competitions, paid media planning and frequent reporting. This involved managing a project team with resources from 8 different country offices and numerous 3rd party content creators.- Working closely with Cancer Research UK & Liverpool Football Club to maximise the potential of key brand partnerships for Beiersdorf.Other clients worked on during my time at FCB Inferno:o Modelez (Oreo & Tuc)o NCTLo Dorchester Collectiono Motorolao Adidaso Vauxhallo SC Johnson (Mr Muscle)o Computer Associateso The IDM (Institute of Direct & Digital Marketing)

Door to door selling to grow the business of their major client.