• Product development and engineering • Product management, sales and marketing• Product research and training • Product testing and quality control• Knowledge of the 3 Ps of Business (People+Process+Product=Success)• Knowledge of the 4 Ps of Product Marketing (Product+Place+Price+Promotion) not necessarily in this order

• Coordinate activities with sales, customers, engineering to develop new products and promote existing products • Developed product sales forecasts and pricing recommendations for new products and monitor existing products • Helped expand product lines and recommends new product strategy • Knowledge of advertising, rebates, spiffs and sales promotional programs • Conduct competitors' product research and report on technical advantages and disadvantages • Support the development of collateral materials for product lines (technical writing)• Trained employees and customers on product applications, functions, features & benefits, industry standards, and competitors advantages & disadvantages • Provide technical support by offering product solutions to distributors, installers, contractors, sales and customer service representatives• Developed merchandising & promotional programs for distributors• Managed local, regional and national distribution accounts to track product movements • Assist installers and distributors with scope of work, RFQs, BOMs, and cross referencing • Analyze costs, selling prices, gross margins, and distributors' pricing structures • Analyze product categories sales reports based on product movements and inventory conditions • Website Administrations, product editing, product placement and SEO insertions • Reviewed and approved structure cabling systems performance warranty requests• Trade shows, distributors and job site project visits experience

• Responsible for increasing sales revenue in the assigned territories • Sold structured cabling and connectivity products to installers, contractors and enterprise customers• Maintain day-to-day account management and create up selling opportunities • Ability to prospect and provide consultative selling solutions • Work with installers on RFQs, BOMs, and cross referencing to identify sales opportunities • Work with vendors on providing product solutions and create quotes to customers• Make outbound calls to create selling opportunities and cement relationships • Ability to perform multiple tasks simultaneously under pressure

• Successfully established traditional distribution channels (which consists of the electrical, data communications, security/alarm, general lines distributors and value added resellers)• Meet and exceed sales quota in the assigned territories by 20% in the western region • Successfully added new products (SKUs) to the retail, ecatalog, and e-commerce accounts• Negotiates contract pricing for original equipment manufacturer (OEM) channel - which consists of private label ventures and customizations opportunities • Helped designed distributors' channel programs - consists of different pricing structures and incentives, qualifications, terms and conditions, discount levels, co-op and rebate programs • Trade shows and exhibitions experience such as BICSI conferences, Comnet, Comdex, CEDIA, Electronic House Expo, NetWorld Interop, NECA/VDV, Int'l Builder show and more distributors local counter days and customer appreciation events• Developed sales promotions programs, rebates and spiffs, and reward programs