Sam Herde Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Responsibilities:- driving 67 Pall Mall Melbourne’s pre-opening calendar of wine events and activations- engaging the Club’s membership base and promoting member acquisition- facilitating relationships between wine producers and distributors and the Melbourne club- event management

Melbourne, Australia

Responsibilities: - Collaborate with marketing team to implement a calendar of wine retail activations both in-store and online - Enhance e-commerce platform to maximise retail potential of existing inventory - Develop in-store retail strategy and visual merchandising- Ensure staff are trained and knowledgeable in product and service standards- Management of day-to-day operations including rostering and labour costs, P&L reporting and cash handling- Ensure quality control of all food and beverage - Create a warm and welcoming atmosphere for diners and retail customers

Singapore

Responsibilities: • Reduce existing legacy stock and control fast-moving beverage stocks across Twelve outlets in Singapore through menu engineering, line management and strict inventory tracking• Source and purchase wines to expand the retail range and wine list in a cost-efficient manner• Negotiate contracts and supply deals for Singapore, Shanghai & Seoul groups• Conduct team training on SOPs for beverage category and oversee the compliance• Monitor sales trends and produce fresh offering to build loyalty and attract new guests• Develop a monthly series of wine dinners featuring winemakers/owners utilising wide industry connections• Collaborate with the operations team to ensure the provision of exemplary service• Drive Beverage Programmes for four restaurant concepts • Directly manage the Bar Manager and Assistant Bar Manager and manage 120 indirect members (26 in Singapore) across 12 sitesKey Contributions / Career Highlights:• Created progressive pricing strategies across retail and dining to achieve consistent margins and profit growth• Decreased the holding stocks by over 50% while increasing the number of outlets by a third and maintained a retail range of 300+ SKUs• Reduced the cost of goods, boosted beverage sales and implemented efficient online retailing• Negotiated with suppliers to support promotions and activations• Formulated and employed SOPs for beverage on hygiene, food safety, recipe and service to ensure consistent quality of guest experience

Singapore

Responsibilities: • Source and purchase wine for multi-site retail stores, design the retail wine range for PS Cafe• Establish the price ladders to benefit the company and broaden the focus to appeal to more consumersKey Contributions / Career Highlights:• Created and implemented the Sunday Wine Down, a successful monthly wine tasting event held at zero cost to promote the PS Café as a retailer and wine brand• Identified gaps in the range of wine to increase choice and support sales growth• Reduced the number of slow-moving SKUs to improve cashflow• Analysed pricing strategies and implemented progressive pricing with consistent margins that also allowed incentive bulk sales through discounts and bundle promos• Created the copywriting for all product labelling and event promotions• Implemented a company-wide wine training programme for FOH staff to enhance the guest experience

Singapore

Responsibilities: • Control stocks and maintain a healthy inventory level• Prepare food and gourmet produce in alignment with safety and hygiene regulations• Formulate product tasting activation plans• Expand and maximise the Mandarin Gallery retail offering to drive business growth

Melbourne, Victoria, Australia

Responsibilities: • Develop product activation plans, implement visual merchandising strategies• Control inventory and stocks, purchase gourmet retailer focusing on fresh produce, grocery, meat and cheese• Prepare food and gourmet produce in alignment with safety and hygiene regulations• Supervise and direct a team of 5 staff• Ensure seamless daily operations and expand the retail offering to cater to culinary trendsKey Contributions / Career Highlights:• Presented as an industry professional on Everyday Gourmet with Justine Schofield

Melbourne, Victoria, Australia

Responsibilities: • Provide outstanding customer service for fresh produce and retail food items• Select and purchase quality cheese and charcuterie• Develop sales strategies to drive revenue and attain targets

Melbourne, Victoria, Australia

• Coordinate daily management operations and develop promotion plans• Ensure delivery of quality service to maximise customer satisfaction• Organise shifts and resources, train the staff to provide excellent services• Enforce strict compliance with all regulations