Sam Herde Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Responsibilities:- driving 67 Pall Mall Melbourne’s pre-opening calendar of wine events and activations- engaging the Club’s membership base and promoting member acquisition- facilitating relationships between wine producers and distributors and the Melbourne club- event management

Melbourne, Australia

Responsibilities: - Collaborate with marketing team to implement a calendar of wine retail activations both in-store and online - Enhance e-commerce platform to maximise retail potential of existing inventory - Develop in-store retail strategy and visual merchandising- Ensure staff are trained and knowledgeable in product and service standards- Management.

Singapore

• Responsibilities:
• Reduce existing legacy stock and control fast-moving beverage stocks across Twelve outlets in Singapore through menu engineering, line management and strict inventory tracking
• Source and purchase wines to expand the retail range and wine list in a cost-efficient manner
• Negotiate contracts and supply deals for Singapore, Shanghai & Seoul groups
• Conduct team training on SOPs for beverage category and oversee the compliance
• Monitor sales trends and produce fresh offering to build loyalty and attract new guests

Singapore

• Responsibilities:
• Source and purchase wine for multi-site retail stores, design the retail wine range for PS Cafe
• Establish the price ladders to benefit the company and broaden the focus to appeal to more consumersKey Contributions / Career Highlights:
• Created and implemented the Sunday Wine Down, a successful monthly wine tasting event held at zero cost to promote the PS Café as a retailer and wine brand
• Identified gaps in the range of wine to increase choice and support sales growth
• Reduced the number of slow-moving SKUs to improve cashflow

Singapore

• Responsibilities:
• Control stocks and maintain a healthy inventory level
• Prepare food and gourmet produce in alignment with safety and hygiene regulations
• Formulate product tasting activation plans
• Expand and maximise the Mandarin Gallery retail offering to drive business growth

Melbourne, Victoria, Australia

• Responsibilities:
• Develop product activation plans, implement visual merchandising strategies
• Control inventory and stocks, purchase gourmet retailer focusing on fresh produce, grocery, meat and cheese
• Prepare food and gourmet produce in alignment with safety and hygiene regulations
• Supervise and direct a team of 5 staff
• Ensure seamless daily operations and expand the retail offering to cater to culinary trendsKey Contributions / Career Highlights:

Melbourne, Victoria, Australia

• Responsibilities:
• Provide outstanding customer service for fresh produce and retail food items
• Select and purchase quality cheese and charcuterie
• Develop sales strategies to drive revenue and attain targets

Melbourne, Victoria, Australia

• Coordinate daily management operations and develop promotion plans
• Ensure delivery of quality service to maximise customer satisfaction
• Organise shifts and resources, train the staff to provide excellent services
• Enforce strict compliance with all regulations