Experienced and hands-on content professional with 11 years of professional experience in linear TV, Pay TV and On Demand environments. Always challenging the status quo and pushes boundaries, Sam is an achiever and never settles for second best.
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Manager, ContentMubi Nov 2018 - PresentMalaysia1. Leading content acquisition and programming for the launch of the OTT service in Malaysia, including market analysis and strategic direction.2. Source and negotiate with content providers for the best commercial terms and the best content that our subscribers enjoy and engage with.3. Ideate and plan monthly programming in line with strategic direction and unique proposition of the service and align with the marketing team to promote these programming4. Cost and budgetary management to ensure that costs are managed within the business plan and achieve financial objectives.5. Analyze viewing data and adapt content strategy based viewing trends6. Manage inventory to ensure a consistent flow of high-quality supply7. Strong network within the industry and maintaining a strong working relationship with them8. Align regularly with the marketing team to ensure maximum promotion and exposure of the content -
Measat Broadcast Network System Sdn Bhd (Astro)— Associate, Acquisition And Content DevelopmentAstro Sep 2016 - Nov 2018Malaysia1. Manage backend operations for three linear and On Demand channels, including an in-house horror channel which was newly launched2. Acquire, develop and manage content for the channels to ensure that the content is relevant to the targeted customer segments3. Work closely with the UI/UX team to ensure that the content is featured and presented in a way that enhances customer experience.4. Work closely with the legal team on contract negotiation with content providers. 5. Analyze weekly TV rating data (DTAM) and tweak programming and acquisition strategy based on these insights. -
Media Prima (Ntv7 & 8Tv)— Brand Management Programme Group ExecutiveMedia Prima Jun 2012 - Sep 2016Malaysia1. Support the overall station (ntv7 & 8TV) strategy of providing quality programming and experience to viewers and potential viewers.2. Assist in the coordination of programs, promotional activities, events, and administrative tasks pertaining to the materialization of a program or project. 3. Keep abreast with the current Media landscape and trends in Malaysia in an effort to develop efficient, effective, and creative communication ideas for a program/ project.4. Strategic study on the specific audience and advertisers (rating, psychographics, lifestyle, etc.)5. Acquisition: Search and evaluate program suitability and develop program strategies including promotions.6. Meet suppliers on discussing new proposed program, availability and make a recommendation to Brand Manager7. Involved in meetings with production houses or suppliers, discussing the proposal of special production. Make a recommendation to the Brand Manager. Also, get involved in meetings organized by CSG for program proposals.8. Artistes management: coordinate with related hosts and artists in any program, project, or special campaign.Award: 2015 Media Prima Best Employee Award Winner -
Programming ExecutiveJiayu Home Entertainment Aug 2010 - Jun 2012MalaysiaResponsibilities:1. Prepare daily scheduling.2. Responsible in Jia Yu international programming management (Taiwan, & Europe), such as monthly program schedule, programs transferring, program QA & QC, Program write up etc3. Programs preview and QC.4. Prepare all Programming & Scheduling related reports upon directed by the Superior of the company such as rating report, marketing kits etc.5. Liaise with Astro on all the programming related issue6. Liaise with clients for all the project-based issues, like events, concerts, and projects, etc.7. Liaise with internal Production, Post Production, A&P, Sales Departments for the programming related completion
Sam Hor Yean Skills
Sam Hor Yean Education Details
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Utar, MalaysiaSecond Lower -
Mass Communication -Broadcasting
Frequently Asked Questions about Sam Hor Yean
What company does Sam Hor Yean work for?
Sam Hor Yean works for Mubi
What is Sam Hor Yean's role at the current company?
Sam Hor Yean's current role is Manager, Content at MUBI.
What schools did Sam Hor Yean attend?
Sam Hor Yean attended Utar, Malaysia, Kolej Tunku Abdul Rahman (Tarc).
What skills is Sam Hor Yean known for?
Sam Hor Yean has skills like Social Media, Television, Broadcasting, Digital Media, Social Media Marketing, Event Management, Broadcast Television, Acquisition, Program Scheduling, Content Strategy, Content Development.
Who are Sam Hor Yean's colleagues?
Sam Hor Yean's colleagues are Simran Dhell, Augusto Souza, Emma Jones, Matt Turner, Simona Montemurro, Mikel Van Den Boogaard, Mariana Saramago.
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Sam Hor Yean
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