Sam Hui was a world-class top-10 bank Sumitomo Bank marketer responsible for South China market from 1987 to 1992. In 1993 he established Ketchum's first China office South China's first foreign marketing public relations company serving lots of world-class top multinationals and brands. From 1993 to 2000 he was Chief Representative of a world-class top-10 public relations communication agency Ketchum Newscan responsible for sales & marketing management, account management, project management and business development. In 1997 Sam Hui met with Gary Locke, former Secretary of Commerce of the United States of America in Gary's office when Gary was Governor of Washington State. As Boeing China PR Consultant, Sam Hui dined with Ronald B. Woodard, President of Boeing Commercial Airplane Group when China Southern Airlines took delivery of its sixth Boeing 777 at Boeing headquarters in Seattle in 1997. In 2005 Sam Hui earned a Master of Arts degree in Communication (Integrated Communicaton Management) from the Hong Kong Baptist University. After graduation, he acted as an optical media business development manager serving the global market. Currently Sam Hui is a marketer of digital multimedia video production, digital marketing, branding, corporate and marketing communications, media relations, PR event management, crisis and reputation management. Specialties: TVC, Corporat and viral video production, microfilm, digital marketing, social media marketing, sales & marketing management, brand management, integrated marketing communications (IMC), relationship marketing, public relations, experiential marketing, one-on-one marketing and event management