Owning end to end data strategy, from production through consumption and analysis. Enabling omni-channel marketing, supply chain optimization, and website feature enhancements through data modeling and analysis. Establishing governance, data accessibility, documentation, and visualization best practices to enable self service BI across the broader organization.Directing analytics efforts across: B2B, Merchandising & Planning, Operations & Supply Chain, Digital & Physical Retail, and Finance. Partnering with VP+ leadership to create KPIs and associated monitoring solutions. Oversaw business and system performance report creation for internal and external stakeholders.Evolving analytics capabilities and tech stack for scale built on Stitch Data, Snowflake, DBT, Airflow, Google Analytics, and Sigma computing. Responsible for platform monitoring, vendor management, tool assessment, team growth and hiring.Implementing best practices around data governance, accessibility, documentation, and visualization to enable self service BI across the broader organization.

Active member of Storefront Leadership team; created and led experimentation governing body, providing company-wide guidance on A/B testing best practices, experimental design, and statistical testing; facilitated department-wide calibration sessions, ensuring unbiased and objective assessment of employee performance.Led division (team of teams) focused on understanding the impact of site speed on user behavior and revenue impact; modeling and preventing fraud behavior; data center location and data storage strategy. Managed development of analytics tools for measuring site performance and its impact on KPIs.Marshaled end-to-end upgrade of tech stack for Storefront Analytics from on prem to cloud based solutions (GBQ, Looker) to support scale of business, including re-architecture of data layer and implementation of data quality standards.

Grew team from 3 to 17. Developing managers and individual contributors to support analytics focused on the areas of: User identity and authentication; Email acquisition; SEO; Promotions and major sale events; Website performance; Wedding registry; and general top of funnel behavior.Created experimentation guiding body, providing company wide guidance on A/b testing best practices, hypothesis generation, and experimental design.

Establishing and growing analytics team focused on Wayfair’s wedding registry program (launched 2017), partnering with registry GM and founding team.Project managing and contributing to the development of data tools (Tableau dashboards, OLAP cubes) enabling self service analytics across marketing, product management, operations, and merchandising.Contributing to the development, evaluation, and implementation of Wayfair developed A/b testing tool. Led system validation efforts during migration, contributing to the design and implementation of underlying data models to support both platform functionality as well as analytics capabilities.Expanding scope of team to focus on all top of funnel consumer experiences.

Working with product managers to improve site design and develop new tools and functionality for Wayfair.com and associated brand sites (Birch Lane, All Modern, Joss & Main, Dwell Studio).Designing A/B tests to evaluate proposed changes. Evaluating and analyzing the results of A/B tests to determine if proposed features/changes make sense from a financial and strategic standpoint.

Consulting with suppliers on drop ship/eCommerce operation optimizations in the areas of: flash sale participation and best practices; large parcel and truck freight transportation; small parcel packaging and shipping. Negotiating to implement changes in their operating procedures as well as integrating both hardware and software upgrades.Analyzing the performance and capabilities of our vendor partners to evaluate proper exposure levels across Wayfair.com and associated brands. Internally aligning and negotiating with the buying and marketing teams concerning the utilization and growth strategy for our suppliers.Collaborating with team members to design and actualize initiatives that improve overall supplier network efficiency.

Improved order fulfillment process, reducing errors from 5% to less than 1% of total sales volume. Updated delivery routes for HRI fleet nightly to accommodate special deliveries, up to fifteen vehicles, delivering throughout New England. Developed and implemented standard procedures for communication between the day and night shifts, shifting from weekly, verbal interactions to documented, daily exchanges. Created new training and reference materials for HRI nighttime operations, reducing the training period for new employees.

Built a new book of business to over fix figures through cold calls and maintaining excellent customer service.Established relationships with previously unsolicited customers by assessing and utilizing truck routes of national freight carriers.