My objective is to help businesses survive & thrive by applying a process that addresses customer’s ‘unmet needs’ that are ultimately their required outcomes in the Built Environment sector using a jobs-to-be-done approach. I am motivated to enable a more efficient, effective & productive sector that can offer regenerative solutions from the limited physical resources and people that are available. Identifying ‘un-met needs’ first compared to ‘ideas generation’ approach has proven effective in reducing waste both in time & effort during innovation phases, & in terms of actual investment in programmes like digital transformation or application and procurement of technology such as A.I, MMC, Digital Twins from failing to establishing robust value propositions for the intended customer segments.I support innovation management initiatives and projects in exploring & understanding how customers measure value while trying to achieve objectives, this increases the definition of inputs to the problem space in framework like design thinking, and can be viewed as the customer’s un-met needs.Clarity & surety can be increased for business decision making by providing better definition of who is your market in terms of job executor, buyer, etc., improved understanding of customer needs, quantification of un-met needs & discovery of hidden segment, this allow for predicable growth in critical areas like improved marketing message, improving existing offerings, development of new offerings and identification of new markets.I offer advice on innovation management methods that can provide input to business model strategy and produce concise marketing and development of solutions that help your customers to achieve better outcomes and/or more cheaply.By using an innovation management process that has validated inputs to the idea/design phase will ensure delivery of products & services in a better, faster and in a more predictable manner.These methods can be beneficial to a wide range of business within the built environment sector from asset owner/operator clients, professional services teams, supporting technology provider’s, building product/MMC suppliers & actual construction delivery organisations. Once in the solution space sometimes known as ideation phases, I can offer my past experience from actually delivering built asset to help in how to best identify or develop solutions in these areas across all delivery and operational phases that ultimately provide customers value.