Sam Campbell Email & Phone Number

Manchester, England, United Kingdom

Manchester, United Kingdom

As Content / Editorial Manager at a leading global ‘Magic Circle’ law firm, I am responsible for producing a wide range of content marketing. Often I deal directly with senior partners and other fee earners to translate their technical insights into compelling narratives that resonate with (potential) clients. There is no typical day: I can be working on interviews for pitches, research reports, case studies, brochures, videos, animations, Chambers submissions, awards entries, blogs, newsletters, web pages and other online content, advertising copy, emails and anything else that might be required. I pride myself on delivering high-quality content fast.

Manchester, United Kingdom

Editor at Utilities Exchange (which trades as SwitchMyBusiness.com), managing all aspects of content, PR and comms, including the main website and all social media channels (Twitter, LinkedIn, Google+, Pinterest, Facebook). Website content includes guides, features and infographics, some of which I produce myself, while other material comes from two agencies and direct commissions to freelance journalists. I am responsible for content strategy, editorial schedule, and for assigning and justifying spending within a fixed budget. To maximise traffic and conversion rates, I also create bespoke digital content, such as for organic landing pages and PPC site link pages (aiming to improve quality score and thus reduce PPC costs). This is in addition to a range of other content/comms related activities such as undertaking research, crafting press releases, creating internal comms statements (such as for call centre staff and for affiliate marketing partners) and writing material for external publications.

Soho, London

Grist is a full-service B2B content marketing agency. My responsibilities included liaising with clients, managing multiple on-going projects, commissioning journalists and working with designers to produce bespoke content and create integrated marketing and communications programmes that help clients—mostly multinational leading financial and professional services firms and associations such as JLT, ACE Group, Willis, DAC Beachcroft, BSI, Holman Fenwick Willan, Milliman and BearingPoint—develop closer relationships with their target audience through sector-leading thought leadership. I provided a comprehensive service, from scoping to ideas generation, commissioning, writing, editing, approvals, design, print and despatch/digital delivery. Communication strategies were multi-platform, encompassing high-quality traditional print publications, research reports, advertising campaigns, digital media such as websites, mobile-optimised microsites, email-based digital newsletters, and other CMS-based content.As project manager of a complex publishing process multitasking, prioritisation and handling of crises were a key part of the job.

Cambodia Country Contributor for the Economist Intelligence Unit (EIU) Country Reports, summarising and analysing breaking political and economic developments and offering in-depth insights, encompassing the international and domestic political scene, economic policy and mid- to long term trends. I also contribute to research.

Writer and photographer for variety of newspapers, magazines and websites. Articles are on a wide range of subjects—both hard news and features—sometimes including my own photographs. I also write advertorials, lifestyle articles, reviews and copy for advertising.

The 76-page full-color Stay Another Day Cambodia 2009-2010 booklet encouraged tourists to support good causes in their exploration of the rich culture and civilization of Cambodia.The carefully selected, responsible organizations work in education, culture, community, and/or the environment. At least 60,000 copies of the Stay Another Day Booklet were distributed free of charge to all major tourist hubs.With its 51 partner initiatives Stay Another Day helps visitors:• Dine at local restaurants hiring and training disadvantaged youth• Visit shops participating in fair trade and employing disabled artisans• Observe and/or participate in various cultural activities on offer• Plan side trips with a responsible tour operator• Be adventurous and visit a new ecotourism project• Volunteer time or donate money to organizations doing valuable work in Cambodia

Managing Editor of Economics Today, a bi-weekly full-colour English glossy magazine addressing economic and business issues relevant to today’s Cambodia, and including analytical features from around the region and the world. My duties included editorial decisions, copy editing, layout decisions, artwork and design concepts, mentoring reporters and interns, and assisting in managerial decision making and business strategy, as well as writing the occasional story.

Cambodia correspondent for The Southeastern Globe, a monthly full-colour English glossy magazine distributed throughout Indochina. I also worked collaboratively with well-known Khmer journalists such as Ek Tha and Ros Sokhet to produce hard-hitting features on contemporary issues.

Editor and Reporter for MC&D, former publisher of The Mekong Times, an English- and Khmer-language daily newspaper. I also edited Asean Business, a weekly roundup of Asean economic news, as well as editing and consulting for all of MC&D’s other projects, including: the Cambodian Press Review, a daily online roundup of the news in the Khmer press used extensively by Xinhua; the Corruption Monitor for Pact Cambodia, the editing of NGO reports; the writing of press releases and of designing advertisements and retail campaigns. I was also editor of The Development Weekly, a weekly press review translating stories from Khmer and presenting global news stories from wires. In short, I was responsible for editing all company copy, and regularly file both features and hard news stories.

Ba Dual Award

Education record